Strategic Plan


ACCE Strategic Plan:

2019 - 2022

ACCE has experienced continued financial stability, membership and revenue growth and high member satisfaction ratings. To build on that momentum, the association is aligning our resources to enhance our programs and services and elevate the capabilities of chambers of commerce to impact the communities they serve.

This is a representation of the ACCE 2019 - 2022 strategic plan showcasing the key highlights of the plan. To see the plan in full click here.


Lenses to Sharpen Our Focus

All ACCE activities will be evaluated through two strategic lenses

Diversity, Equity and Inclusion

An inclusive and diverse perspective should drive every aspect of our operation and work.

Power in Numbers and Connectivity

We're stronger together and recognize that peer-to-peer sharing is among the greatest value propositions within ACCE.


Pillars of Our Plan

Center of Excellence
ACCE will focus on innovative best practices to help chambers stay ahead of trends and prepare for future change. 
  • Focus on innovative best practices and resources
    • Practical, tactical and relevant
    • Streamlined, curated and easier to find
  • Align ACCE programs and services
    • Focus on economic, business, social and political trends that impact communities
    • Best practices, samples, Dynamic Chamber Benchmarking, peer communities, foundations activities
  • Original thought leadership
    • Help chambers anticipate disruptors and perhaps disrupt our own industry
Key Initiatives
  • Complete review of Certified Chamber Executive curriculum 
  • More programming for current and aspiring CEOs including future-focused convention keynote on "New Power"
  • New ACCE Idea Lab task force will identify trends and highlight best practices



Chamber Stories

Chambers are often great at telling their member' stories, but not as strong at telling their own. ACCE will highlight chamber success stories on a larger scale.
  • National platform for chamber success stories
    • Complete overhaul of ACCE website and communications strategy
    • Showcase how chambers are using the Horizon Influences
    • Help chambers craft their narratives
  • Highlight forward-leaning chamber professionals
    • Promote through speaking opportunities, magazine, web content, social media, national partners
  • Dialogue on the future of the "chamber brand"
Key Initiatives
  • Website redesign coming in 2019
  • New communications team in place to develop a new strategic communications plan
  • National poll on the value of chambers coming in 2019
  • More partnerships to showcase the impact chambers have in communities across the world


Community Advocacy
ACCE will develop connections, information and services to help chambers address their community's greatest challenges.
  • Provide information, connections and services to help chambers address community challenges
    • From transactional value to transformational leadership
  • Expand training and best practice sharing to elevate capabilities of all chambers
    • Talent pipeline, economic development, equity, public-private partnerships, government relations, marketing & communications, community health
  • Create opportunities for like-minded chamber to collaborate and address pressing issues
Key Initiatives
  • New task force focused on best practices for engaging the public sector
  • Expand ACCE programming to support chamber staff professionals in key function areas



Internal Excellence

ACCE is driven to be the strongest organization it can be for staff and members.
  • Improve internal processes and leverage technology to make ACCE more high tech, responsive, nimble and customizable
  • Strengthen member and non-member engagement strategies
  • Ensure alignment of ACCE, ACCE Foundation and Fringe Benefits, Inc.
Key Initiatives
  • ACCE digital transformation underway to improve member experience, peer engagement opportunities, online learning and marketing communications
  • New member engagement form now active. More comprehensive member engagement plan to be launched in 2019
  • ACCE Foundation's new strategic plan focuses on aligning fundraising activities with ACCE's strategic plan.
Accrisoft is an Official Corporate Sponsor of ACCE Aventura World by Central Holidays West is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives Benfits Trust is an Official Corporate Sponsor of ACCE Grow With Google is an Official Corporate Sponsor of ACCE New Insperity The U.S. Chamber is an Official Corporate Sponsor of ACCE
Collette is an Official Corporate Sponsor of ACCE Cognizant Constant Contact POWER 10 sponsors ACCE, the Association of Chamber of Commerce Executives United Networks of America is an Official Corporate Sponsor of ACCE EY sponsor ACCE, the Association of Chamber of Commerce Executives Compass Media sponsors ACCE, the Association of Chamber of Commerce Executives
Sponsorship and advertising opportunities Association of Chamber of Commerce Executives