2013 Marketing & Messaging Track Pack - (4 Sessions)
Captured live from the 2013 ACCE Annual Convention in Oklahoma City. Duration: 4 hours, 13 minutes. Marketing & Messaging Track Pack includes:
Developing a Strategic Communications Plan
Presented by: John Brewer, Billings (MT) Chamber; Kelly Hall, CCE, Longview (TX) Chamber
A team of experts explains the process of developing and executing a chamber's strategic communications plan.
Rebranding Roundtable - (Video)
Presented by: Candace Boothby, CCE, Newnan Coweta (GA) Chamber; Latricia Trice, Grand Rapids (MI) Chamber; Maria Vandervert, Greater Spokane (WA) Incorporated
Hear from three chambers about how they rebranded, from planning and budgeting through implementation. Learn how results were measured, what pitfalls to avoid and tips you can use to make your rebranding process easier.
Communications Technologies and Trends
Presented by: Caitlin Kaluza, Schipul - The Web Marketing Company
Its' still a fast-changing world, especially where technology and communications intersect. An expert explains the most powerful technology tools that today's communicators should use.
Growing Memberships and Non- Dues Revenue
Presented by: Jeff Kline, Accrinet Corporation
Get details on the proper use of social networking sites and internet marketing and how they can grow your membership and non-dues revenue.