2013 Membership Development Track Pack - (6 Sessions)
Captured live from the 2013 ACCE Annual Convention in Oklahoma City. Duration: 5 hours, 20 minutes. Membership Development Track Pack includes:
Growing Together: Economic Development and Membership Collaboration
Moderated by: Jim Vaughan, CCE Market Street Services
Presented by: Brent McCoy and Ryan Mooney, Springfield (MO) Chamber of Commerce
When economic development and membership teams work in concert, the region's economy and the chamber's top line reap benefits. Learn how membership can better capitalize on economic development successes and help generate leads for expansions/projects.
Retention Best Practices
Moderated by: Libby Spears, Bravo CC
Presented by: Dawn Sharpe Brackett, CCE, East Tammany (LA) Chamber; Jane Trenchard Backes, Metro Milwaukee (WI) Commerce; Jeff Rea, South Bend (IN) Chamber
A panel of top performers (identified by ACCE's Operations Survey) will take your questions and offer advice on managing renewal calls, retention techniques and more.
When to Let Go
Panelist: Kisha Allen, Garland (TX) Cahmber; Stephanie Phillips, Greater Richmond (VA) Chamber
Not every business is a good chamber member, and the cost of retaining bad members is substantial. This session will show you how to week out the good from the bad to ensure the success of your members and your chamber.
Top Investors as Recruiters - (Video)
Presented by: Steve Luckett, Greater Louisville (KY) Inc.
High-end investors are influential leaders in your comunity. Learn how to tap their prestige and power and pusuasion by developing a recruitment strategy that enables them to bring their peers into your fold.
60 Membership Ideas in 60 Minutes
Moderated by: Ruth Littlefield, CCE, Tulsa (OK) Chamber of Commerce
Put Your E-Newsletter to Work
Presented by: Annissa Starnes, Constant Contact
Effective e-Newsletters don't just inform; they're also a reflection of your chamber. Learn email marketing basics from the experts and collect best practices for creating e-newsletters that enhance your chamber's image, grow membership and generate revenue.