2017 ACCE Convention: Journey Mapping and Automation: Keys to Robust Member Experiences
Journey Mapping and Automation: Keys to Robust Member Experiences
Presented by: Heather McNair, Vice President of Engagement Strategy, Higher Logic, LLC
A one-size-fits-all approach to engagement no longer works; members expect a personalized experience. But how can you deliver that with limited resources and staff? Explore innovative ways of improving member engagement and retention through journey mapping and automation. Understand how your CRM, email marketing and community platform can and should be leveraged to provide a more meaningful experience. Hear how organizations have leveraged automation and the results they have achieved.