Remembership- New Thinking for Tomorrow's Membership Organization
by Kyle Sexton
Many of today's membership organizations are living on yesterday's bread while your members drink tomorrow's wine.If your members are putting up with it now, they won't for long. This book is about renewing your membership development strategies because your memberships may be worthless.
Eighty percent of your members don't show up for anything, yet you still tout participation as the best way to get value from membership. Unless your membership organization is a health club, you're dead wrong. The best way your members will get value from their membership is by you building a member services menu that provides them value, even if they choose to sit on their proverbial butts. You tell members and prospects that your organization is valuable, yet you don't put a value on anything. In fact, you give away too much and charge too little. Are you really going to allow your most time-consuming members (the ones you want to fire) to pay the least amount in dues?
There is something awry in the world of membership organizations when your members are starting to detach from your association and start their own thing. You have no advantage of proximity. Your members who work next door to each other would still rather send an email or Facebook message than meet up for coffee. So why would it be that your local association is safe from borderless threats? Technology has never been more affordable, but your board still says "next year" for that association software purchase you've been putting off far too long.
If you are not an employee, board member, or high-level volunteer of a chamber of commerce or business-focused association, this book is not for you. If you can’t imagine your organization without its sacred cow parade, pageant or pancake feed, this book is not for you. Many of today's membership organizations are living on yesterday's bread while your members drink tomorrow's wine. If your members are putting up with it now, they won't for long. This book is about renewing your membership development strategies because your memberships may be worthless.