Ace your ACE Awards Submission

It’s time again for chambers to submit their best communications and marketing work for ACCE’s Awards for Communications Excellent (ACE). We’re searching for fresh and innovative entries in four categories: campaigns, publications, videos, and websites and apps.

In a new and improved process, download the ACE application here. You can take all the time you need to fill it out – before the deadline, of course! When it’s done, upload it according to the instructions on the application, pay the submission fee and check it off your to-do list.

And with that updated application process, here are a few tips to make sure you make the most of your ACE entry.

Keep it simple and focused. Responses have word limits, so use clear and direct language. At the same time, don’t skimp on the details. Make sure you review the evaluation criteria so you know what judges will be looking for.

Highlight the results. Speaking of criteria, the judges, who are chamber communications professionals, pay particular attention to the results generated by the project. Think impressions, money raised, answered calls to action and so on. Don’t rely only on testimonials or anecdotes. Metrics are where it’s at.

Brag a little. Or a lot. Chambers aren’t exactly the best when it comes to claiming credit and doing a little bragging. But don’t be shy! Why are you proud of this entry? You’re submitting it for award consideration, so it must be good. Make sure to tell the judges why!

Double-check everything. Proofread your answers and your entry. Check links to make sure they’re not broken. Have a co-worker who is good with grammar look it over before you submit it.

Take advantage of the optional questions. At ACCE, everything we do is through a lens of diversity, equity and inclusion. If your entry took DEI into consideration, share that story. And how does your entry share the chamber’s story? Storytelling can help chambers break through the noise and provide memorable and meaningful engagement with members and the community.

That’s it! Make sure you check out the ACE page on our website for information about entry categories, evaluation criteria, recognition, deadlines, pricing, and of course, the application.