Overcoming AI Fear: A Chamber Executive Guide

By Dave Jochum, IOM, CCE, ACE | COO, Longview Chamber of Commerce

Artificial Intelligence (AI) is transforming industries, and the non-profit sector is no exception. Yet, many chamber executives hesitate to embrace AI due to fears of the unknown, concerns about job displacement or uncertainty over its ethical implications. While these fears are understandable, history teaches us that initial skepticism of new technology often gives way to widespread acceptance and indispensable use.

Learning from the Past

Consider the rise of personal computers in the 1980s. Many feared that computers would eliminate jobs and be too complex to use. Instead, they revolutionized productivity and became essential in every office. Similarly, the internet was met with resistance in the early 1990s, with concerns over misinformation and security. Today, no organization can function efficiently without it. AI is on the same trajectory, poised to enhance—not replace—our work.

Why Overcoming AI Fear is Essential

In a recent interview, Sam Altman, CEO of OpenAI, predicted that AI will handle "95% of what marketers use agencies, strategists, and creative professionals for today." He envisions a future where AI can generate images, videos, and campaign ideas nearly instantly and at minimal cost.

This perspective underscores the transformative potential of AI in marketing and beyond.

For chambers, AI presents opportunities to streamline operations, improve member engagement and maximize impact. Automated data analysis can provide deeper insights into donor behavior, AI-powered chatbots can improve customer service, and predictive analytics can help with strategic planning. Ignoring AI means missing out on tools that could make organizations more effective and sustainable.

First Steps to Embrace AI

1. Start Small – Begin with simple AI tools, such as automated email responses or AI-driven data visualization, to experience the benefits firsthand. If you are using Google, Outlook, and a number of other applications, you are already using AI and may not realize it.
2. Educate Your Team – Host training sessions and encourage staff to explore AI applications that align with your mission. Challenge them to find ways to have it help them do their job better and more efficiently.
3. Address Ethical Concerns – Develop guidelines to ensure AI use aligns with your organization’s values and serves your stakeholders responsibly.
4. Partner with Experts – Work with AI professionals who understand non-profit needs and can provide tailored solutions.
5. Test and Evaluate – Pilot AI applications in low-risk areas, measure their effectiveness, and scale successful initiatives.

Conclusion

Technology has always been met with skepticism before becoming an everyday necessity. AI is no different. Chamber leaders who embrace AI will find new efficiencies, deeper insights and greater impact. Instead of fearing AI, let’s see it as a tool to advance our missions and serve our communities better. The future isn’t about man versus machine—it’s about leveraging technology to amplify human impact.