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What's So Tough About The Times?

ACCE Webmaster on Monday, October 13, 2008 at 10:50:00 pm

Lumachi_2 Advocacy Advice from Shaun Lumachi

A friend emailed me the following article a few weeks ago. I can't source it because even he does not remember where he got it. Nevertheless, in these troubling times I firmly believe that if you think and act as if times are tough, then times are tough. Or, you (as I have) can take a different approach to how you view the current tough times. This article should make you think a little differently about what you say about these tough times.

Bouncing back from deflating times

Failure is all too common in business.  Anyone who has ever ran a business wakes up regularly with nightmares about the what-ifs.

Successful business people, however, know that even if adversity strikes, they can work around it.  They are resilient.

Tylenol currently controls about 35 percent of the North American pain reliever market, but in 1982, you couldn't give Tylenol away.  A psychopath put cyanide into some Tylenol capsules, causing eight deaths.  Although it was clear that Johnson & Johnson had done nothing wrong in the manufacturing of the pills, the company accepted responsibility and pulled more than 31 million bottles form the shelves at cost of $100 million.  The company also offered to exchange the capsules for tablets, taking another financial hit.

But their response, putting customer safely before corporate profit, helped restore confidence in both the company and the brand.  The CEO- Jim Burke said, "It will take time, it will take money, and it will be very difficult; but we consider it a moral imperative, as well as good business, to restore Tylenol to its pre-eminent position." Sales recovered quickly.  Resilient? You better believe it.

Sure this is an extreme example, but if those companies can bounce back on such a large scale, they should inspire those facing smaller challenges,

Sales slumps, production slowdowns, labor issues and changing customer preferences affect many businesses.  The strong survive not because they are determined to conduct business as usual, but because they find ways to rise above the issue at hand.

Remember, you can't live life with an eraser.  You can't anticipate every possible problem, no matter how hard you try.  But you can resolve to face challenges as they arise.  Keep your mind wide open for solutions, listen to those around and under you, reprogram your brain for success and dig in.

It is better to bend than to break.  Companies and workers who can bend and not break have the gift of resiliency that let them bounce back from adversity.

Morale:  Don't let hard times turn into end times.  Let them lead to your best times.

-- Shaun

Shaun Lumachi is President of Chamber Advocacy, a professional consulting firm that builds and maintains results-oriented government affairs programs for chambers of commerce.  For more information about Chamber Advocacy go to http://www.chamberadvocacy.biz/index.html

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