Counting Everyone in Salina
Census workers are gearing up to take a headcount of America, and an accurate count has important implications for local communities. Census data is used in a wide range of state and federal funding formulas and to determine elected representation. Population is also a key driver for many corporate location decisions.
Because so much is riding on getting a full count, many chambers have gotten involved in promoting the census. In Ada, OK the local chamber has worked to ensure that their community has enough blank census forms. Lake Zurich, IL has seen a higher than average return rate on mailed census forms thanks to a joint marketing effort between the chamber and the Rotary Club.
In Salina, KS, census completion efforts spearheaded by the chamber have received national attention. Chamber CEO Dennis Lauver was featured on a recent NPR story on the importance of getting an accurate census count. In the last census Salina came up a few people short of 50,000, an important benchmark for some automatic funding calculations and a threshold for many retailers and restaurants.
Click to hear more about Salina's efforts to get everyone counted - NPR: Salina, Kansas, Counts On Its Census Tally To Grow