A Chamber of Commerce . . . Now at the Perfume Counter?
Is your chamber looking for ways to increase its marketing budget? Then wait till you get a whiff of what the Beverly Hills (CA) Chamber of Commerce did! This week, the Chamber, in concert with the city of Beverly Hills and marketing firm Bradford Licensing, unveiled three city-licensed perfumes that will be sold in department stores starting in January. The goal of the $120-a-bottle scents named "Iconic," "Must Have" and "Rodeo," will be to, according to Dan Walsh, executive director of the Beverly Hills Chamber of Commerce, "promote Beverly Hills as the 'epitome of luxury and high-style living.'" The estimated $100,000 a year in royalties raised by the licensing partnership will be split by the three parties. The City and the Chamber plan to use the money to fund their respective marketing departments. Get a better sniff of this unusual but creative revenue generator by clicking any of the following news stories: