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A Chamber of Commerce . . . Now at the Perfume Counter?

Tania Kohut on Thursday, October 14, 2010 at 11:49:59 am

Is your chamber looking for ways to increase its marketing budget? Then wait till you get a whiff of what the Beverly Hills (CA) Chamber of Commerce did! This week, the Chamber, in concert with the city of Beverly Hills and marketing firm Bradford Licensing, unveiled three city-licensed perfumes that will be sold in department stores starting in January.  The goal of the $120-a-bottle scents named "Iconic," "Must Have" and "Rodeo," will be to, according to Dan Walsh, executive director of the Beverly Hills Chamber of Commerce, "promote Beverly Hills as the 'epitome of luxury and high-style living.'" The estimated $100,000 a year in royalties raised by the licensing partnership will be split by the three parties. The City and the Chamber plan to use the money to fund their respective marketing departments. Get a better sniff of this unusual but creative revenue generator by clicking any of the following news stories:

OFFICIAL CORPORATE SPONSORS
Accrisoft is an Official Corporate Sponsor of ACCE American Express is an Official Corporate Sponsor of ACCE Aventura World by Central Holidays West is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives Benfits Trust is an Official Corporate Sponsor of ACCE Citslinc is an Official Corporate Sponsor of ACCE Grow With Google is an Official Corporate Sponsor of ACCE New Insperity Market Street Services is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives The U.S. Chamber is an Official Corporate Sponsor of ACCE Vistage is an Official Corporate Sponsor of ACCE
SILVER SPONSORS
Avalanche Consulting sponsors ACCE, the Association of Chamber of Commerce Executives CardConnect sponsors ACCE, the Association of Chamber of Commerce Executives Constant Contact POWER 10 sponsors ACCE, the Association of Chamber of Commerce Executives Resource Development Group sponsors ACCE, the Association of Chamber of Commerce Executives United Networks of America is an Official Corporate Sponsor of ACCE YouScience sponsor ACCE, the Association of Chamber of Commerce Executives
Sponsorship and advertising opportunities Association of Chamber of Commerce Executives