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Economic and Community Development

Emotional Attraction = Economic Growth

Ian Scott on Friday, November 19, 2010 at 6:12:24 pm

According to findings from a 3 year study by Gallup, cities that elicit the strongest emotional attachment for residents also had the highest rates of GDP growth.  Three relatively subjective qualities – social offerings, openness and beauty – were determined to be the leading drivers of emotional attachment.  Here’s how Jon Clifton, deputy director of the Gallup World Poll analyzed the results:

“Our theory is that when a community’s residents are highly attached, they will spend more time there, spend more money, they’re more productive and tend to be more entrepreneurial.”

26 communities with Knight owned newspapers, including Charlotte, Detroit, Lexington, Miami and Wichita, were surveyed for this study.

Find out more at: www.soulofthecommunity.org

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