Information "Treasure Trove" Can Accelerate Marketing
With 31 years in the chamber business, Nancy Eisenbrandt, CCE, COO of the Nashville Area Chamber of Commerce, has learned well the value of task-specific information and the need for speed in finding it.
At a recent staff meeting, she conducted an on-line demo of ACCE’s new Information Office to her chamber’s 30 employees. “It was a huge success,” she said. “The Information Office is a treasure trove of information across all functional areas of the chamber.” She said employees didn’t know about “the wealth of information that could assist them day-to-day to make their jobs easier. There are tools to learn what other chambers are doing, best practices that can really speed products or services to market.”
Introduced in July, the Information Office is a key initiative of ACCE’s 2010-13 strategic plan. Its mission: provide reliable and accessible information on chamber trends and best practices, including an extensive library of actual chamber documents and other resources.
Eisenbrandt’s demo included surfing ACCE’s pages on networks, awards programs and conferences. For several staffers, it was a revelation. “Many of our staff had no idea of the breadth of what’s offered,” she said. Prior to the meeting, a number of employees had usernames and passwords to access the site, but not all of them. After the demo, several employees asked for access to the site.
“The value ACCE provides is exponential when it is leveraged deeply into the chamber team,” Eisenbrandt said. ”I’ve used ACCE for years, and I’m very, very impressed. This information has been beautifully organized and made accessible. ACCE is so much more than an annual conference for only a few of your team members. “