The Consumer Chamber Member
Here's an interesting idea that was featured in the e-communication, "Idea of the Week" - a joint project with the Indiana Chamber Executives Association and the Kentucky Chamber of Commerce Executives. The idea comes from the Arlington Heights Chamber of Commerce in Illinois.
The strategy is simple; the chamber is asking all chamber members - Arlington Heights residents and those who work in Arlington Heights - to invest in an economic development campaign by becoming a consumer chamber member. The chamber calls it a "My Town - Arlington Heights" consumer membership. By signing up on-line for this program, members will have access to exclusive local discount coupons that will encourage them to shop and save at local businesses. A $20 a year economic partnership investment will give them access to on-line coupons from local chamber members for 12 months.
As a Chamber Member Business, they can create and post on-line coupons that will be accessible and valid only for My Town Members. This unique business to consumer marketing tool is included in their yearly member benefits.
Participants can create as many active offers as they wish and are encouraged to enhance those offers in order to drive new business through their doors.