Economic and Community Development
3 Hours with an Audience of 25 Million
Tonight the Miami Heat take on the Oklahoma City Thunder in game one of the NBA finals. In addition to swarms of national media, 22 international media teams are in Oklahoma City and they will be airing the game to over 200 countries around the globe. Total viewership is estimated at somewhere between 20 and 25 million. For at least 3 hours, those millions of viewers will not only see Kevin Durant and LeBron James battle in the post; thanks to the Greater Oklahoma City Chamber they’ll also see a lot of OKC.
The Chamber’s newly launched website OKC News Room is a journalist’s delight. They have complied video clips, photographs, interviews, fact sheets and sound bites – pages of material and full media packages - all available online. The seven part series with Oklahoma City Mayor (and former sports broadcaster) Mick Cornett is a particular highlight.
As you watch tonight, look for images of the Oklahoma City skyline and video clips featuring new restaurants in Bricktown. They were probably supplied by your friends at the Oklahoma City Chamber.
Want to learn more about this project and other cutting edge economic development marketing? Join Oklahoma City Chamber CEO Roy Williams and VP of Marketing and Communications Cynthia Reid as they lead the Innovative Community Marketing Strategies workshop at the ACCE Convention in Louisville, Aug 1-4.