Getting to the Core in Coeur d’Alene
Coeur d'Alene, the name shared by a lake, town and hotel, is the premier destination in Idaho's northern panhandle. It's hard to spell but easy to love. The shimmering waters and glowing sunsets make you want to sink in to a deck chair and ponder existence for a couple of days. But, that's not why I was there.
I made the trip to join CEOs and senior staff from statewide chambers of commerce and business associations from across the country. While seminars from the Pew Center on the States’ Results First campaign and BIPAC were conference highlights, the emerging impact of independent expenditures in state elections fueled the most discussion, both during and after hours.
Two days with this group reaffirmed something I've long known: business organizations looking to improve the quality and effectiveness of their communications, particularly political messages, should benchmark against state chambers.
The samples exchanged this week are too good not to share. Here are a few you should check out:
- Kentucky Chamber - Ready for Jobs?
Rankings-focused, data rich brochure examines how Kentucky stacks up as a place to do business based on 8 key policy and business climate areas.
- Florida Chamber – Free Enterprise and Fairness
There's no subtlety obscuring this video's message about public employee unions, it's just one example of bold politics from the Florida Chamber.
- North Carolina Chamber - NC Jobs Wins
Trifold flyer highlights legislative victories over the past biennium and outlines priorities for 2013.
- Association of Washington Business - Challenges and Opportunities
Flyer succinctly tells the story of the manufacturing sector's economic impact and policy priorities.