Rebranding Napa Chamber
Earlier this week, Chris Messina, IOM, ACE, president and CEO of the Napa Chamber, announced in the North Bay (CA) Business Journal that a renewed brand and vision for the organization would be rolling out in the coming weeks.
Messina previewed the chamber’s new logo, explained what went into the new look, and provided a rationale for the rebranding process. He wrote that the “rebranding process required an evaluation of every aspect of the organization, allowing us to redefine priorities and achieve a better understanding of where we need to go in order to best serve our members and the greater Napa Valley Community. Reflecting an engaged, progressive, and agile organization, this rebrand represents the Napa Chamber’s role in a growing and changing community.”
Messina, who assumed the chamber’s top post in February 2012, added, “This organizational face-lift will align our public image with a more modern, streamlined internal vision for the future. We’ve been working hard behind the scenes to reinforce the foundation of the Napa Chamber. With a new team in place, a new brand about to be launched, and a more targeted vision, we are ready to take the Napa Chamber of Commerce to the next level.”
Read all about the effort here: http://www.northbaybusinessjournal.com/79015/new-brand-and-vision/