A Chamber's Great Idea to File for Christmas 2014
Laura E. Weis, IOM, ACE, president and CEO of the Champaign County (IL) Chamber of Commerce, recently shared with ACCE an idea that has proven to be an easy, fun way to reach out to members and get them engaged during the holidays.
In her email to ACCE, Laura wrote: "Sometimes it’s the 'quick, really didn’t give it much thought' idea that gets everyone talking. What started as an innocent conversation among our staff about 'Elf on the Shelf' phenomenon turned into 'Charlie Chamber Shops Local.'”
For the 12 days of Christmas, Charlie Chamber visited local companies and the chamber posted his adventures on Facebook. On Day 1, staff spent the good part of the day stopping in at various chamber member locations and posed Charlie in their place at work. The chamber posted clues through Facebook and gave away gift cards between Dec. 12 until Christmas. According to Laura, "People loved it."
Catch Charlie's adventures by visiting the Champaign County Chamber's Facebook page.