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San Francisco Chamber Unveils New Look

Tania Kohut on Wednesday, December 11, 2013 at 12:00:00 am

This fall, the San Francisco Chamber of Commerce unveiled a bold new look and brand identity. Thanks to the talent of San Francisco’s world-renowned designer Primo Angeli and brand agency Stapley-Hildebrand, the chamber’s new look reflects the city’s unique and innovative business community.clientuploads/blogcontent/New-SF-Chamber-of-Commerce-LOGO.jpg

“Over the past 160 years, this organization has evolved to serve San Francisco’s business community, which is the leading force of entrepreneurialism, invention and collaboration across the globe,” said San Francisco Chamber of Commerce President & CEO Bob Linscheid. “Our vision is to foster and bolster these ideals, driving business and economic success. Our new look and feel celebrates the attributes that make us unique and pays tribute to the many industries that support our city’s economic prosperity.”

Developing the logo and identity involved a study of the chamber, its work, and its service to the community. In fact, the chamber’s new tagline—“Our City. Your Business.”—conveys the chamber’s two-pronged mission to serve the interests of business and San Francisco. Commenting on the logo, Angeli said “the ‘C’ is for City, Chamber and Community.” Angeli, who has led the branding for major companies such as DHL Worldwide, Ben & Jerry’s, Coca-Cola and Nestle, said: “Captured within the illustrative 'C,' we see a tapestry of people, business and landmarks, emphasizing the productive personality of the city and the rich visual landscape in which it thrives. The smaller 'C' connects individual people to a larger discourse of networking opportunities, culture and experiences.”

 

OFFICIAL CORPORATE SPONSORS
Accrisoft is an Official Corporate Sponsor of ACCE American Express is an Official Corporate Sponsor of ACCE Aventura World by Central Holidays West is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives Benfits Trust is an Official Corporate Sponsor of ACCE Citslinc is an Official Corporate Sponsor of ACCE Insperity is an Official Corporate Sponsor of ACCE Market Street Services is an Official Corporate Sponsor of ACCE, the Association of Chamber of Commerce Executives United Networks of America is an Official Corporate Sponsor of ACCE The U.S. Chamber is an Official Corporate Sponsor of ACCE
SILVER SPONSORS
Avalanche Consulting sponsors ACCE, the Association of Chamber of Commerce Executives CardConnect sponsors ACCE, the Association of Chamber of Commerce Executives Compass Media sponsors ACCE, the Association of Chamber of Commerce Executives EventBank sponsors ACCE, the Association of Chamber of Commerce Executives POWER 10 sponsors ACCE, the Association of Chamber of Commerce Executives Next Generation Consulting and Rebecca Ryan sponsor ACCE, the Association of Chamber of Commerce Executives Resource Development Group sponsors ACCE, the Association of Chamber of Commerce Executives
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