Making the case: “Don’t support the chamber . . . unless”
Last month, Mike Elswick, publisher at the Terrell Tribune in Texas, didn’t mince words when he made the case for joining his town’s local chamber . . . or not. His opinion piece, published with the provocative headline, “Don't support your chamber of commerce .... unless,” makes numerous arguments for why businesses in Terrell, Texas, should join their local chamber. His points can be applied to any chamber’s membership recruitment efforts, but the way he presents his case makes this op-ed a must-read.