A Room Full of Iowans
How do you entertain a room full of 30-something Iowan transplants on a Thursday evening in Washington, D.C.? For the Greater Des Moines Partnership, the answer is simple: fresh pie, the Nadas and Templeton Rye.
Last Thursday night I had the pleasure of joining a group of young professionals from all walks of life in a neighborhood in Northeast D.C. Most arrived as strangers but they shared a common link: Iowa. Granted, there were a few native Minnesotans and Nebraskans thrown in, but even they were Iowa-educated.
They were drawn together by the Greater Des Moines Partnership-sponsored East Coast Living Room tour by the Nadas, a talented Des Moines-based rock band that has been a staple of the Midwest university scene since the mid ‘90s. The pie and rye (Templeton is distilled in Iowa) were gravy for the guests.
This is the second such Nadas tour the Greater Des Moines Partnership has helped throw. Last spring they did a West Coast train tour that inlcuded stops in Portland, Seattle and Spokane. Their goal: stanch talent drain by reminding native sons and daughters about the great professional and personal opportunities back home. For a talent-hungry region with low unemployment, is there any better strategy than luring returnees? Iowa housing prices alone would perk the ears of anyone living inside the beltway.
So what’s this North Carolinian's Iowa link? I never turn down an invitation for drinks with Jay Byers.