Lights, chamber, action!
Since 2006, the Waco Chamber of Commerce has produced its own monthly TV show, “Chamber Connection.” The talk-show, which is broadcast on Waco City Cable Channel (WCCC), offers a platform for chamber members to speak directly to the community.
“It’s about giving our members a voice so they can tell their stories,” said Autumn Outlaw, the chamber’s director of marketing and communication and host of Chamber Connection. “The show gives them the opportunity to explain what their business is about, where they came from and why they’re a member of the chamber.”
WCCC is funded by a local tax on cable usage, which goes to public broadcast services. The station, which has a partnership with the Waco Chamber, covers the costs for nearly all aspects of the show’s production.
“The one question I try to ask everyone is, ‘Why would you encourage someone to join the chamber?’” said Outlaw. “Besides being a great message for former and prospective members, it allows people who aren’t business owners to hear how the chamber fosters collaboration and serves the community.”
Outlaw says her favorite part of the show is interviewing members and learning about the businesses they run.
“Doing Chamber Connection, I always learn so much more than I ever thought I would,” she said. “I love finding out what brought our members to Waco and why they do business here. It’s very rewarding to learn about the people we get to serve.”
“I also try to tie in our quarterly publication,” she continued. “For example, I recently pulled in one of our young professionals who was featured in the magazine, and he talked about why young people should move to Waco and the value the YP group brings to the community.”
Outlaw says the show’s reach has been growing and that the feedback she gets is mostly positive.
“We use snippets from the show on social media, and the reach has been fantastic,” she said. “I have people calling all the time asking if they can be interviewed on Chamber Connection.”
For chambers looking to start producing original video content, but unsure where to begin, Outlaw suggests starting out small.
“A cell phone video is an authentic way to capture people’s responses, which could be a good start for building a show of your own,” she said. “It’s also definitely worth reaching out to your local news stations to see if they’d partner with the chamber on some level, too.”
Want to be featured in the #ACCESpotlight? Share your story with Ben Goldstein.
Congratulations, Best in Show winners!
ACCE’s Awards for Communications Excellence celebrate top-notch marketing work that effectively communicates policy work, the accomplishments of the chamber of commerce, community advancement and economic development initiatives, membership attraction and retention, events and more.
The top three entries — one from each size category — are presented the Best in Show award.
At the #ACCEAwards Show in Nashville, Tennessee on July 18, three organizations — Cayman Islands Chamber of Commerce, Kalispell Chamber of Commerce and Portland Business Alliance — were recognized as this year’s Best in Show winners.
Judges of this year’s Communications Excellence awards selected one entry — submitted by the Chattanooga Chamber of Commerce — to receive a specially-created recognition called the “Literally Perfect” award. Honored for creative execution and attention-grabbing results, Chattanooga’s Literally Perfect series is, well, literally perfect.
In addition to celebrating winners of the Best in Show and Literally Perfect awards, Grand Award winners took to the stage and Awards of Excellence winners were recognized. (Check out this blog post, where we announced Grand Award and Award of Excellence winners.)
Celebrating Communications Excellence
The Association of Chamber of Commerce Executives today announced winners of its Communications Excellence awards program.
In late May 2017, six marketing and communications leaders from Arkansas, Louisiana, Manitoba, Ohio, Virginia and Wisconsin gathered at #ACCEHQ to carefully review more than 100 award submissions.
These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes.
Each submission was organized by type — advertising and marketing, campaigns, digital and publications — and by the submitting organization’s total annual budget range: under $1 million, $1 to $3 million and above $3 million.
In addition to awards listed below, three “Best in Show” awards will be presented at the 2017 Awards Show.
Advertising and Marketing
Awards of Excellence
Advertising and Marketing
Beaufort Regional Chamber of Commerce
Beaufort, South Carolina
Beaufort Coast Is Clear
Edwardsville/Glen Carbon Chamber of Commerce
SAVOR: Edwardsville/Glen Carbon Restaurant Week
Greenville, South Carolina
Greater Killeen Chamber of Commerce
Greater Killeen Business Quarterly
3 Hours with an Audience of 25 Million
Tonight the Miami Heat take on the Oklahoma City Thunder in game one of the NBA finals. In addition to swarms of national media, 22 international media teams are in Oklahoma City and they will be airing the game to over 200 countries around the globe. Total viewership is estimated at somewhere between 20 and 25 million. For at least 3 hours, those millions of viewers will not only see Kevin Durant and LeBron James battle in the post; thanks to the Greater Oklahoma City Chamber they’ll also see a lot of OKC.
The Chamber’s newly launched website OKC News Room is a journalist’s delight. They have complied video clips, photographs, interviews, fact sheets and sound bites – pages of material and full media packages - all available online. The seven part series with Oklahoma City Mayor (and former sports broadcaster) Mick Cornett is a particular highlight.
As you watch tonight, look for images of the Oklahoma City skyline and video clips featuring new restaurants in Bricktown. They were probably supplied by your friends at the Oklahoma City Chamber.
Want to learn more about this project and other cutting edge economic development marketing? Join Oklahoma City Chamber CEO Roy Williams and VP of Marketing and Communications Cynthia Reid as they lead the Innovative Community Marketing Strategies workshop at the ACCE Convention in Louisville, Aug 1-4.