Attracting Summer Talent to Rockport-Fulton
Rockport-Fulton is rising with a positive and quick recovery after Hurricane Harvey’s eye hovered over that community for more than 13-hours just 20 months ago. Employers of the Rockport-Fulton needed workers to fill positions in their community.
For the summer 2019, the Chamber ran a campaign called Build Your Resume at the Beach. Using their website, social media and other collateral, the Chamber encouraged job-seekers to apply for summer jobs on the coast. Job types include hotel staff, waiters, waitresses, breakfast clerks, cooks, general managers, massage therapists, landscapers, etc. A full chart of available jobs can be accessed through the link above.
“We are recovering at an impressive pace and are having a great summer. Our employers need to bring on more staff. We are encouraging anyone interested in summer jobs on the coast to get in touch with our employers,” said Diane Probst, President/CEO of the Rockport-Fulton Chamber of Commerce.
The Chamber thought this campaign would be attractive to young adults wanting to build their resume while still enjoying a great summer locale. Rockport-Fulton is surrounded by water on three sides, there is a mile-long beach, tons of outdoor recreation and lots of opportunities. In a tight labor market, finding new ways to sell your location to potential employees is important.
The Chamber provided both job listings and a listing of available housing on its campaign webpage. Interested candidates could then reach out directly to employers to set up interviews. Once they secured a job, they were able to easily find a place to stay for the summer. “It’s a great way to get some experience and help our employers get some relief at the same time,” said Probst.
For more information, visit Rockport-Fulton.org or call 1-800-242-0071 or 361-729-6445.
About the Chamber
The Rockport-Fulton Chamber of Commerce is a 5-star Chamber as recognized by the US Chamber of Commerce. The mission is to work in partnership with businesses, individuals and governmental entities to promote commerce and tourism while maintaining the environment. The Chamber works very closely with small businesses. It is PLANE-ly focused on promotion, leadership, advocacy, networking and the economy.
For Matt Pivarnik, president and CEO of the Greater Topeka Chamber of Commerce, the most important part of any strategic plan is the results. So when the chamber and its community partners began crafting Momentum 2022, he opted for a five-year plan, as opposed to some of the longer-running strategic documents seen elsewhere.
“We chose a 60-month plan because we wanted to have an immediate and measurable impact,” said Pivarnik. “We didn’t call this Momentum 2035 or Momentum 2050 for a reason.”
In its early stages, the plan was guided by a 43-member steering committee that drew from the public, private and nonprofit sectors. Among the committee’s findings was a need for enhanced talent development efforts to build out a stronger workforce for the region.
“We put a very heavy focus on development of homegrown talent in Momentum 2022,” said Kayla Bitler, strategic coordinator at the Greater Topeka Chamber. “Some areas of emphasis are ensuring that all children are ready for kindergarten, and that every student has a pathway to college or a career.”
A second leg of the campaign is enhancing “quality of place” in the Topeka region, by building out amenities like pedestrian walkways, expanding access to the city’s riverfront and adding more recreational and residential offerings to the city’s downtown core—a process Pivarnik says is already underway.
“We’re seeing a real resurgence in restaurants and bars,” he said, adding, “If you want a loft in downtown, you’ll have to get in line, because right now everyone wants a loft in downtown.”
The plan calls for the consolidation of the Greater Topeka Chamber and three other economic development groups — GO Topeka, Visit Topeka and Downtown Topeka Inc. — into one umbrella organization, which will be called Greater Topeka Partnership. The organizations will retain their boards and CEOs, and will coordinate through a council including the four CEOs, their chair-elects and several at-large members.
“Bringing together these four groups will enable all of us to perform our work with a type of coordination we haven’t seen in the past,” said Curtis Sneeden, the chamber’s executive vice president. “We’ll enjoy a number of operational efficiencies just by being together under one roof.”
Pivarnik says he brought the idea for the consolidation of the four groups with him from his previous role at the Greater Tulsa Chamber of Commerce, which operates under a similar structure.
“When I was at the Tulsa Chamber, which has 15-plus organizations and brands operating under one umbrella, I didn’t understand how powerful that structure really was until I had to operate without it,” he said. “Personally, I don’t think it’s efficient for cities to have all of these separate convention and visitors bureaus and downtown organizations.”
Pivarnik says he hopes that by 2022, people from around the world will think of Topeka as a city that has undergone a rapid transformation in a short period of time.
“When people hear about Topeka, Kansas, in the future, I want them to think of it as a ‘renaissance city,’ and a magnet for entrepreneurial development and talent attraction,” he said. “We want people from around the world to know about all of the positive things happening in our region.”
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