Changing the Job Search Process in Huntersville
This post was authored by Jill Swain, Executive Director, Huntersville (N.C.) Chamber of Commerce and Visitor Center.
Huntersville, NC has been growing for nearly 30 years. Located north of Charlotte and at the crossroads of several active highways, Huntersville has positioned itself to be a hub for large business and corporate headquarters. Despite the success of bringing in a strong contingent of larger companies, Huntersville has seen downsizings and restructurings, and citizens sometimes look for employment elsewhere. We have underemployed experienced workers and executive level talent, but our corporate HR departments will spend thousands of dollars on job postings and relocation packages, even though the talent is right here.
With citizens coming to the Huntersville Chamber asking for networking assistance to find local job positions, it became clear that the traditional methods of job searches were not working for our local talent. As a chamber that works diligently to make direct and personal connections, we knew we had to change the job search scenario.
Working with Job Hubbub, our chamber established a local job search board, HuntersvilleWorks.com. We offer free job postings to our members and encourage residents to share the site with family and friends through social media. The site connects directly with Google Jobs, so anyone searching "jobs near me" locally is directed to our local Chamber member open positions.
A more personalized, local approach to job searches also allows our chamber to directly connect people to potential jobs. Although the site is easy to use and self-sustaining, we can monitor incoming jobs and applications and, when possible, make direct connections. The previous mentality of networking and trying to find someone in each company to get a foot in the door is now morphing toward a more direct effort to hire local and stay local in job searches.
We wanted to ensure that the system meets the needs of applicants and employers. Job-seekers receive an update if their application was read, so they didn’t have to wonder if their application went to some national headquarters “black hole”. We have also begun locating job kiosks at local establishments to increase business foot traffic and to make sure that people have access to search jobs throughout town. HR professionals can rate applicants and keep a file for any applications that come in for job positions. With the connection to Google Jobs, clicks to jobs listings on our site also improve SEO for member companies that post jobs on our board.
We are seeing a consistent increase in clicks and usage, currently at over 260,000 clicks a month and rising. We are about to launch a partnership with a local media organization to link our open jobs to their website and publications. Because HuntersvilleWorks has become a connector for our residents, we have developed the application to be utilized for other chambers of commerce. For example, Union County, N.C. is now utilizing the application as UnionCountyWorks.com and has launched with great acclaim.
We created the Job Hubbub platform to be the new way communities link job applicants to open, local positions. In a world of unlimited budgets, we would have launched an advertising campaign to encourage people to shorten their commutes and work where they live. Nevertheless, we are seeing a positive response to this new way of connecting, and offering this amenity has helped us attract new members. We would love to share the same application with any interested chamber. With potential for banner ads and paid chat features, it can quickly pay for itself!