Weekly Roundup -- May 14, 2021
- The Detroit Regional Chamber outlined a $400 million proposal for the 100K by Labor Day Back to Work Plan, which suggests use of one-time ARP funds to incentivize workers to reenter the workforce and get vaccinated.
- The York County Economic Alliance is helping businesses connect to with the roughly half a million people who visit the Heritage Rail Trail every year. The Alliance announced $25,000 in bloom grants to small businesses and created a trail-friendly business designation.
- The Knoxville Chamber released Talent Redefined, a multi-year regional talent retention and attraction strategy that seeks to capitalize on a pandemic-accelerated trend of working-age adults seeking the lifestyle, amenities and affordability smaller-size cities can offer.
- The Daytona Regional Chamber launched the Daytona Business United Program to lift up minority-owned businesses and provide them with mentorship, membership, education and a supportive network. The launch included a video of community business owners, partners and residents that shared their feelings and words to illustrate the importance of equity, diversity and inclusion to the chamber and business community.
- The Chicagoland Chamber partnered with Facebook COO Sheryl Sandberg, partnered with Facebook COO Sheryl Sandberg to connect with 10 Chicago small businesses to learn about their challenges during the pandemic and how they are overcoming them.
- In an interview with Ladyboss midwest, Fargo Moorhead West Fargo Chamber President & CEO Shannon Full discussed her career in the chamber industry and the role chambers play in their community as a catalyst for growth and prosperity.
- The Greater Omaha Chamber released “Economic Incentives: Imagine Your Potential,” a two-state overview that details the region’s business-friendly incentive programs. “Everything about this region, from our talented workforce to our many entrepreneurs, is growing. Greater Omaha is an incredible place to do business,” chamber CEO David Brown said.
- The Mississippi Gulf Coast Chamber launched applications for its small business grant program to support local businesses impacted by the COVID pandemic.
- The Sacramento Metro Chamber partnered with mental health experts to train its staff to help business owners with pandemic-related mental health issues.
- Michigan Chamber joined several public and private sector partners to announce NextCycle Michigan, the largest collaborative effort in state history to spark the state’s “recycling and recovery” economy.
What We’re Reading
- Wall Street Journal: The Breakout Cities on the Forefront of America’s Economic Recovery
- City Journal: America’s Post-Pandemic Geography
- Governing: Is Congress Ready to Invest in Regional Economies?
- Postsecondary Value Commission: Promoting Economic Mobility and Social Justice through Postsecondary Education
- NLC: Local Allocations in the American Rescue Plan | Local Action Tracker
- Scientific American: Hacker Attack on Essential Pipeline Shows Infrastructure Weaknesses
Lindsey Slater Joins ACCE Team
ACCE named Lindsey Slater director of communications and storytelling. In this role, Slater will focus on creating and implementing a modern, member-centric communications strategy centered on chamber stories, thought leadership and elevating the brand of both ACCE and chambers of commerce.
"We are excited to welcome Lindsey to the ACCE team," ACCE President & CEO Sheree Anne Kelly said. "Her expertise will help us highlight chamber success stories and best practices on a larger scale, showcasing the transformational impact chambers have in the communities they serve."
Slater started her career in broadcast journalism as a reporter and producer, eventually becoming news director at a station in Lawrence, Kansas. She spent the past six years at The Chamber of Lawrence, most recently as vice president of communications. Her work focused on video creation, data-driven social media content creation and engagement, strategic communications and supporting staff in their communication needs.
If your chamber is proud of a unique program, initiative, event, or anything else, please reach out to Lindsey at email@example.com.
Erica Dhawan to Keynote Chamber Innovation Summit
Erica Dhawan, a leading authority on collaboration and innovation and best-selling author, will keynote ACCE's Chamber Innovation Summit, which will take place virtually July 19-21.
We live in a world of endless meetings, emails and constant cross-team dysfunction, duplication and delays. Our collaboration skills aren’t working to unlock better value in our work.
At #ACCE21, Dhawan will discuss the concept of Connectional Intelligence—the ability to leverage knowledge, connections and relationships to create meaningful value. Learn how it is turning people into superconnectors who accelerate innovation, break down silos and drive breakthrough ideas and outcomes.
Dhawan will share tactics to create authentic digital and in-person relationships as well as strategies to keep teams aligned, accountable and motivated. Gain specific actions to foster collaboration and innovation across all stakeholder networks to achieve big results for your organization.
Hear Erica Dhawan's keynote on Wednesday, July 21 at 3 p.m. ET. Registration for #ACCE21 will open soon.
Weekly Roundup -- May 7, 2021
- The Lansing Regional Chamber and Lansing Economic Area Partnership partnered with 10 leading business and education stakeholders to develop the first State of the Lansing Region Benchmarking Report.
- In response to boarded-up businesses in Tacoma during COVID-19, Spaceworks, a program of the Tacoma-Pierce County Chamber, partnered with local organizations and businesses to create a rapid mural program. The temporary murals, painted directly onto installed plywood panels, serve to 1) support local businesses, 2) reduce crime and unwanted graffiti, 3) provide income for local artists, and 4) offer civic hope and positive messaging.
- Greater St. Louis Inc. released the revised STL 2030 Jobs Plan, which provides a 10-year roadmap for boosting economic growth, increasing the number of quality, living-wage jobs, and reducing racial disparities in employment and wealth-generation to boost opportunities for all.
- For the Gwinnett Chamber in Georgia, May the Fourth wasn't just an opportunity for science fiction fans on the team to celebrate Star Wars, it was a day to look back at all the chamber accomplished since returning to the office on May 4, 2020.
- The Boulder Chamber recalibrated its Boulder Together program to focus on strategies to pursue a strong and inclusive economic recovery. Updates were driven by extensive data analysis and focus group discussions specific needs through targeted initiatives.
- The Minnesota Chamber Foundation's Center for Economic Research released a comprehensive report looking at the state’s economy and providing a framework for growth including more than 50 strategies and recommendations to fuel economic growth.
- The Sparta Area Chamber of Commerce held its annual Rails to Trails Celebration, along with its first ever Bike Expo. The annual event celebrates the opening of the three tunnels along the trail and attracts people from across the region to enjoy the beauty of the city and its bike trails.
- The Greater Gardner Chamber was recently selected as the recipient of a $74k grant through Massachusetts’ Regional Pilot Project Grant Program to fund outreach and a promotional campaign to highlight the region’s existing properties and buildable sites to create employment opportunities and drive business growth.
- The Palm Springs Chamber of Commerce now has a ‘co-working’ space at its headquarters in downtown Palm Springs to meet the demand of area workers tired of working from home and seeking a small, private place to get work done. The chamber offer individual cubicles, semi-private and private office suites in two locations just a block apart.
- The Brooklyn Chamber hosted a virtual forum with corporate leaders, local businesses and community organizations to discuss the future of small businesses in the borough. The forum covered a variety of topics including transitioning to online sales, strategies for increasing foot traffic, boosting consumer confidence by highlighting safety and sanitation measures and more.
- In a recent op-ed, Greater Boston Chamber CEO Jim Rooney joined Ed Lambert Jr., executive director of the Massachusetts Business Alliance for Education to highlight the importance of the Massachusetts Comprehensive Assessment System to provide data leaders can use to develop strategies and target resources to address learning loss caused by the pandemic.
What We’re Reading
- Adam Grant TED Talk: What frogs in hot water can teach us about thinking again
- CityLab: Can ‘Open Streets’ Outlast the Pandemic?
- NPR: Hotels And Restaurants That Survived Pandemic Face New Challenge: Staffing Shortages
- Brookings: A better path forward for criminal justice: Training and employment for correctional populations
- Strategy+Business: Three post-pandemic predictions for the world of work
- BBA Economic Digest: Mutual Needs America - The rural-vs-urban narrative is not only inaccurate, but it is harmful to our collective political and economic future.
- Kauffman Foundation: Reshaping the future of work for a post-pandemic world
Chip Heath to Keynote Chamber Innovation Summit
New York Times best-selling author Chip Heath will keynote ACCE's Chamber Innovation Summit, which will take place virtually July 19-21.
So often as chamber leaders, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems.
Chip Heath will outline practical solutions for preventing problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. Covering concepts from his latest book "Upstream," Heath will explore the psychological forces that push us downstream and identify ways to overcome these obstacles and score massive victories by switching to an upstream mindset.
Heath is a professor at the Stanford Graduate School of Business, teaching courses on business strategy, change and sticky communication. He is the co-author (along with his brother, Dan) of four books.
Chip Heath's keynote will be held at 1:45 p.m. ET on Tuesday, July 20. Registration for #ACCE21 will open soon.
Awards for Communications Excellence Winners Named
The Association of Chamber of Commerce Executives today announced winners of its Communications Excellence awards program.
ACCE’s Awards for Communications Excellence program, generously supported by Facebook, is designed to showcase top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries have been submitted since the launch of the competition, which is now in its thirty-sixth year. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes.
“Chambers of commerce are the storytellers and megaphones for their communities,” said ACCE President & CEO Sheree Anne Kelly. “Their innovative efforts to help drive engagement and change in the regions they serve are inspiring. Creative communications that spur action are what earned them this well-deserved recognition.”
A panel of judges — marketing and communications leaders from chambers of commerce in Alabama, Alaska, Arkansas, California, Florida, Georgia, Indiana, Iowa, Maryland, Michigan, South Carolina, Tennessee, Texas, Virginia and West Virginia — evaluated 173 entries submitted for this year’s competition.
Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital media, event marketing and print and electronic publications. Judges presented 12 Awards of Excellence and three Best in Show awards. ACCE President & CEO Sheree Anne Kelly reveals the Best in Show winners in the video below.
Award of Excellence Winners
To attract both talent and new industry to Joplin, Missouri, the Joplin Area Chamber of Commerce (JACC) launched a #ChooseJoplin online ad campaign. Using the Choose Joplin website, related video assets, and a sophisticated inbound marketing funnel, they aimed to showcase their low cost of living, supportive community, and quality-of-life attributes to targeted, prospective businesses and individuals. The campaign reached 458,434 people, resulted in 1,132,422 video ad impressions, over 18,000 site visits, two business relocations/expansions, over 200 jobs created, and resulted in digital economy workers being recruited to their metro.
Our video, “Resilience@Work”, premiered at our Future of Catawba County Summit & Annual Shareholders & Investors Meeting. It is our celebration of the incredible leadership and resilience which has been displayed by our business community and our attempt to give our business and community leaders a glimpse of some of the stories we've witnessed during this unprecedented year.
The Frederick County Chamber of Commerce's Women in Business Committee’s mission is to empower and develop women through education, networking, mentoring and partnerships and to promote opportunities for all women throughout Frederick County. S.H.E. Week is an extension of this mission and centers around the concept of Strength, Heart and Equality (S.H.E.). S.H.E. Week occurs the last week of August and centers around Women’s Equality Day. In 2020, Women’s Equality Day also happened to be the 100th anniversary of the 19th Amendment and the “Year of the Woman” in the state of Maryland.
Broome County Economic Outlook Guide directly advances the organizational mission by providing our membership with a detailed economic outlook for our area in addition to beneficial market research. This data helps our businesses make informed choices that will grow our local economy. We also conduct a Business Leaders Outlook Survey which is published in the booklet that helps other business leaders better understand how their peers feel about the current and future economic climate in our region, as well as for their industry. This is our fifth year conducting this survey and have begun to map out year over year trends from the data.
The Ocala Metro Chamber & Economic Partnership (CEP) had one very critical goal—get as many local businesses, regardless of CEP partnership, to apply for a PPP loan as possible. The CEP team spent the weekend after the President signed the CARES Act planning our efforts to inform and encourage local businesses to pursue PPP loans. On the following Monday, the CEP kicked off the Get. Gather. Go. initiative. With this initiative, the CEP sought to GET businesses informed on the program; have them GATHER the necessary information; and GO apply. After the first round of funding, we determined that 1 in 8 Marion County businesses received a PPP loan. Local businesses far outpaced the state (1 in 25) and nation (1 in 19) in the number of loans funded.
We rebuilt our website in-house due to a need to combine our economic development and membership sites and an overall need to update the site. We included more virtual tools for economic development, an extensive job board, updated membership information as well as overall community news, programs and events. In 2020, we saw over 35,700 website visits compared to 15,000 in 2019.
The Citizen of the Year award recognizes an individual with outstanding leadership and citizenship in the community, while demonstrating exemplary vision, civic pride and commitment to the betterment of society. One of our major goals was to create as much noteworthy buzz about this event and our outstanding honoree in a virtual format as we would in a typical year. A variety of tools were used in marketing the event, that assisted with promotion, production, graphics and more.
The Forsyth County Chamber's Annual Report provides the organization's stakeholders with information on the work accomplished during 2020. Though different than the work that was planned for the year, this work (and thus the report document) aligns well with the chamber's aspirational brand, brand adoption words and mission statement. The annual report was an economical project for the chamber since the document was only produced electronically.
The Rebuild Berks initiative, organized and overseen by the Greater Reading Chamber Alliance (GRCA), focused on Berks County’s commitment to public health and safety as well as the commitment to restoring economic health to the area. Our organization led the charge on this multimedia branding campaign where all residents of Berks County and beyond with purchasing power were encouraged to buy from local businesses. GRCA asked the Berks County community to "Keep Business Local. Watch Berks Thrive." This campaign netted nearly 29 million impressions and reached more than 590,000 unique individuals.
The Chattanooga Open Source website was created in response to interest our community received from several tech firms. We wanted to create a resource that would speak to their specific needs. We knew that, in many cases, we were speaking to coders. So we believed the classic video game inspired design would appeal to them. Likewise, we wanted to show slices of life in Chattanooga, that were relevant to their interests. So we produced a series of short, documentary style videos, that were featured on the site.
As a result of the COVID-19 pandemic, the Grand Rapids Chamber Annual ATHENA Awards Celebration was held virtually for the first time in its 31-year history. With average attendance exceeding 500 guests, the chamber translated an event known for its dynamic program and networking opportunities to a virtual format.
The DSM Forward Playbooks served as a catalyst for community-wide strategizing regarding best practices, next steps and industry standards for businesses adapting during the COVID-19 pandemic. Through the end of 2020, the DSM Forward playbooks garnered 9,932 unique pageviews. There were 216 downloads of printable resources businesses could use for their operational efforts. This included things like signage reminding of health and safety guidelines, germ mitigation tips, 6' distance markers, etc. Several of these were available in both English and Spanish languages.
Weekly Roundup -- April 23,2021
Data to Inform Your Strategy
As we work to put together the content for our virtual Chamber Innovation Summit on July 19-21, here are a few reports we’ve come across that could inform your strategic planning for the year ahead.
- Community Brands released an association trends study looking at member engagement, loyalty and priorities. It features relevant research and ideas on where membership organizations can go from here.
- Naylor Association Solutions released its annual Communications Benchmarking Report. Questions were added to address COVID-related communications challenges.
- ASAE has conducted snapshot surveys throughout the pandemic to understand association decision making on key challenges and opportunities. The latest report was released this week.
- The Greater Gainesville Chamber launched the Inclusive Gainesville initiative, a community-wide approach to equitable economic development and inclusion with a focus on workforce development and supplier diversity.
- Greater Fort Wayne Inc. is a founding partner of the United Front Initiative, which provides programming and roundtable discussions along with expert insights and the resources businesses need to become more culturally aware, welcoming, and inclusive of people from all backgrounds.
- The Chamber of Commerce of Greater Philadelphia launched a new collaboration that aims to undo racial inequalities that pervade the region’s economy by changing how businesses do business. One hundred of the region’s largest employers have committed to a two-year program to diversify their supply chains.
- Greater Louisville Inc. launched a Racial Equity Pledge that challenges the region’s business community to build a more inclusive economy based on equal opportunity, advancing racial equity, and addressing the damage caused by systemic racism.
- The Florida Chamber launched the Florida Equity of Opportunity Initiative, a comprehensive chamber-led strategy to cut childhood poverty in half, ensure all third graders are reading at grade level, and champion diversity and inclusiveness in the workplace.
- OneSpartanburg Inc. released the Year 4 Scorecard for its OneSpartanburg Vision Plan. While the organization pivoted to tackle COVID-related community challenges, it continues to press forward on key initiatives to ensure city’s future success.
- April is Second Chance Month, and the Kentucky Chamber’s Kentucky Comeback initiative will be highlighting the importance of offering second chances to Kentuckians who have turned their lives around after incarceration.
- The Missoula Chamber and the Montana Department of Labor teamed up to launch a new Montana Workforce Connections website to promote work-based learning opportunities that help students “earn while they learn” and help employers strengthen the local workforce and keep talent in Missoula.
- The Glendale Chamber teamed up with Maricopa County Community College District to create the Education Concierge Partnership. The program is designed to provide services and support to employees of chamber member companies to remove barriers working professionals face when returning to college.
- The CEOs of the Worcester Regional Chamber and the South Shore Chamber in Massachusetts joined together for an op-ed to support the extension of the state’s film production tax credit.
- The Santa Maria Valley Chamber launched a new program called “Get Your Business Online” to help small businesses learn the strategies and skills necessary to reach customers and grow their businesses online.
- The Detroit Regional Chamber released a statement outlining the principles that will shape the organization’s engagement on Michigan election reform legislation.
- The Bend Chamber supporting legislation to reduce the regulatory and cost burden child care providers and those seeking to enter the market. “Allowing childcare to be located close to where people work is essential to employees with families and helps businesses attract and retain talent,” chamber president and CEO Katy Brooks said.
- The DC Chamber released a workplace wellness study that outlines the importance of taking safety precautions with general health, while also promoting resources for emotional, spiritual and physical health.
- Korn Ferry: Experts are warning of a second wave: a “psychological pandemic.” What to do when your employees are not OK.
- Jobs for the Future: Building the Workforce of the Future Will Take More Than Money
- Facebook: As Small Businesses Continue to Struggle Globally, Women and Minority-Led Ones Are Hardest Hit
- NYT: After Pandemic, Shrinking Need for Office Space Could Crush Landlords
- Washington Post: Biden’s mammoth education agenda would expand the federal role from cradle to college
- Route Fifty: Cities Prepare to Spend Historic Sums of Federal Aid
- The Kresge Foundation: A new report shows that place-based arts and cultural practices can help grow social cohesion to encourage community well-being.
- LinkedIn: How the pandemic changed us: Our fastest rising priority is job flexibility
Weekly Roundup - April 9, 2021
- The Flint & Genesee Chamber unveiled its new identity this week, the Flint & Genesee Group. The organization will market its network of services through four divisions dedicated collectively to advancing the region’s attractiveness as a great place to live, work, play and invest.
- The Greater Boston Chamber partnered with chambers and businesses across Massachusetts to launch the Massachusetts Business Coalition on Skills, which will focus on closing the skills gap by ensuring that every business can find the talent they need to succeed and every resident to acquire the skills needed to thrive.
- The Gwinnett Chamber and the Georgia Vietnamese American Chamber recently formalized an alliance to collaborate on projects and advance business and economic development outcomes that promote a vibrant and inclusive economy.
- The Charlotte Regional Business Alliance launched five new “Collaboratives,” opportunities for investors to engage in the organization’s mission driven work.
- The West Des Moines Chamber hosted its inaugural Black and Brown Business Summit to elevate the profile of minority-owned businesses and support diverse entrepreneurs and aspiring entrepreneurs.
- The Sonoma County Housing Fund, a collaboration of the Santa Rosa Metro Chamber and a local community development financial institution announces its first three loans, which will support three developments that will bring 200 affordable homes to the region.
- The Eugene Area Chamber’s foundation, Onward Eugene, won a major grant to improve access to reliable internet service in an underserved community that was devastated by a wildfire late last year.
- The Loudoun Young Entrepreneurs Academy (YEA!), presented by the Loudoun Chamber Foundation and Loudon Economic Development Authority, held its fifth annual investor panel where 21 local student entrepreneurs pitched their business plans to a panel of investors.
- The Seattle Metropolitan Chamber of Commerce continues to pivot by expanding support to small business and bolster services for minority-owned businesses.
- The Greater Tallahassee Chamber of Commerce presented a community scorecard to the city commission this week to help policymakers make data-driven decisions that support community priorities.
- Biden Infrastructure Plan: NY Times | U.S. Chamber | Transportation for America
- Tracking Voting Law Changes: FiveThirtyEight.com | Brennan Center for Justice
- Annie E. Casey Foundation: Race Equity and Inclusion Action Guide - Embracing Racial Equity: 7 Steps to Advance and Embed Race Equity and Inclusion Within Your Organization
- CBS News: Biden signs PPP extension into law, moving application deadline to May 31
- AP: ‘Lighting a fuse’: Amazon vote may spark more union pushes
- Washington Post: The hybrid office is here to stay. The shift could be more disruptive than the move to all-remote work
- Slack: Reimagine Work - It’s time for a leadership revolution, not evolution
- Texas Tribune: Analysis - The fight over local control turns to representation — and lobbyists
- NYT: Local Alliances Put Some Cities on the Fast Track to Recovery
ACCE Names Anissa Starnes VP & Announces 3 Promotions
ACCE named Anissa Starnes, IOM vice president of member engagement. In this role, Starnes will oversee the member knowledge center, professional development programming and membership recruitment and retention.
A 25-year veteran of the chamber industry, Starnes founded the consultancy, Swingbridge Partners, in 2016. Her work focused on executive searches, strategic planning, board development and public speaking for groups of all sizes. She began her career at the Charlotte Chamber, now known as the Charlotte Regional Business Alliance. After her tenure in Charlotte, she served as president & CEO at three other chambers in the Carolinas.
“Anissa is passionate about supporting chambers and chamber professionals to make a greater impact on the communities they serve,” said Sheree Anne Kelly, ACCE’s president & CEO. “Her knowledge of the chamber industry and strengths in professional development and strategic planning make her a perfect fit for this role.”
ACCE also announced the promotion of three other staff members.
Amy Shields was named executive director of the ACCE foundation. Shields joined the ACCE team in 2018 as senior manager of community advancement. Under her guidance, ACCE has improved its professional development programming in areas of education and talent development, diversity equity and inclusion and economic and community development. In 2020, she revamped ACCE’s annual year-long talent fellowship program to focus on helping chambers ensure a more equitable economic recovery as they helped their communities through the COVID pandemic.
Susan McGuire was named senior director of professional development. McGuire has been with ACCE since 2014, serving in various roles overseeing professional development programming, the Certified Chamber Executive (CCE) program, the Membership Development Division and the association’s regional training conferences. She played a leading role in ACCE’s efforts to provide additional online training opportunities during 2020.
Emily Counts was named program associate. Counts joined ACCE in 2018, working on ACCE’s community impact programs, including the healthy communities programming. In recent months, her role has expanded to support all of ACCE’s professional development programming. She spearheaded the growth of the Events Division and supported the association’s work to provide more online training programs throughout 2020.
The Benefits of Benchmarking
ACCE members use insights from our annual Operations Survey in a variety of ways to gauge performance, benchmark against similar-sized chambers and produce compelling board presentations.
Dynamic Chamber Benchmarking collects data from hundreds of chambers and provides customizable reports that can help you identify trends and track key operations and financial metrics over time. The reports allow chamber leaders to evaluate, benchmark, and improve their organizations through data-enabled strategic planning.
What does this look like in practice? We asked three long-time participants how they use the metrics to improve their organization's competitive edge, create data-backed awareness of COVID's impact, and use benchmarking to develop strategic planning with a future focus.
Colorado Springs Chamber & EDC
Cecilia Harry, CEcD, chief economic development officer for the Coloarado Springs Chamber &, described the importance in the comparison between 2019 and 2020 data for the Colorado Springs Chamber of Commerce & EDC.
“We’ve already used the most recent available data and assistance from AskACCE to help our board understand our health before the pandemic and how our challenges with membership and revenue were on par with peer chambers,” Harry said. “We will use FY2020 metrics to again benchmark ourselves against other chambers and queue a comeback story as our economy strengthens and gets back on track.”
Louisiana Association of Business & Industry
The Louisiana Association of Business & Industry uses ACCE's Operations Survey to help make better human resources decisions. Wanda Allphin, chief financial officer, pulled staffing metrics to compare benefit offerings with other chambers. LABI uses the benchmarking metrics to stay competitive and reduce staff turnover. The organization’s personnel committee was so impressed with the metrics that Allphin has continued to enter data and share benchmarking reports every year.
Tulsa Regional Chamber
Allison Walden, senior vice president of resource development at Tulsa Regional Chamber, values the ability to benchmark against chambers similar to hers – organizations with similar revenue that combine chamber/EDC/tourism. She uses the charts and reports available in Dynamic Chamber Benchmarking to benchmark key performance indicators like retention rates, spending allocations, number of members per staff member, and funding and operational trends against those in her tier.
“Short-term comparison to other chambers is not the concern, rather it is winning in 2025,” Walden said. “This requires long-term benchmarking against oneself – comparing when we felt ‘normal’ in 2019 to when we project we may be stable or operating in a ‘new normal’ in 2021 and beyond.”
Participate in ACCE's Operations Survey in Dynamic Chamber Benchmarking (DCB) today to gain insights and benchmark performance and plan for your future.
Enter your data by April 5 to gain access to our new economic recovery report and customizable benchmarking reports. April 5 is also the deadline to submit your data to determine eligibility for the 2021 Chamber of the Year competition, sponsored by MemberClicks.