Education Attainment Division
Creating a Workforce Readiness Institute for Educators
This post was authored by Stephanie Newland, Vice President, Workforce Readiness, Shoals Chamber of Commerce.
Students ask, “Why do I need to know this?” and “When will I ever use this again?” Do educators really know? They may know about doctors, nurses, lawyers, engineers and teachers, but what about machinists, CNC operators, multi-craft maintenance and so many other technical professionals who have high-demand, high-skill, high-paying careers? Would they know to advise their students to consider these jobs? Most likely not. Hence, our nation’s current skills gap!
We never discourage anyone from getting as much education as they desire or need to reach their goals, but we have found that many students do not know enough about technical careers to choose them as a goal. We want students to marry their interests and passions with available career opportunities and get as much training and skills in those areas as they can. We encourage all students (directly and through their teachers) to gain a marketable skill and preferably to earn certification(s) in high school.
We believe students should learn how to do something that employers will value and which will benefit their ultimate educational and career goals. If they are not financially able or choose not to go directly to college, they can still make a living. Then, maybe their employer will pay for their continued education. If not, they can still save for school, or work through school and have less, or possibly no, student loan debt. It is simply a win-win to have a marketable skill no matter what you plan to do after high school.
Since 2008, the Shoals Chamber of Commerce has hosted a summer program now called Workforce Readiness Institute for Educators. During this program, 25 – 30 regional educators (classroom teachers, counselor, administrators, youth workers, etc.) spend seven days touring local industry and the technical programs at Northwest-Shoals Community College, learning how the academics they teach in the classroom tie into jobs in business and industry.
Our target audience is middle and high school math and science teachers and counselors, but if we have space, we accept any interested educators. At the conclusion, they write career-related lesson plans, so students better understand the “why” and “when” of what they are learning. We then provide links to the lesson plans from our chamber’s Education/Workforce webpage and invite other educators to use them, which increases the ROI for the program. Those not on contract during the summer are paid a modest stipend ($75/day), which is funded by grants, sponsorships and donations. Participants are also eligible to receive professional development credit, both CEUs / Contact Hours for classroom teachers and a state-approved PLU for administrators.
Businesses who participate love sharing their workforce needs and challenges with the educators. Educators are amazed at all the businesses they never realized were even in the area, on “that street” they had never ventured down, as well as the great career opportunities for so many of their students who may not be interested in a 4-year degree … at least not yet. They learn how their math, science and English concepts are used daily within these businesses. They also see how important soft skills are, such as taking responsibility and pride in your work, being on time, critical thinking, teamwork and respecting others. They usually rank the WRI among the best, most relevant professional development opportunities they have ever encountered.
We are encouraging those at the state level to implement this type of program at colleges of education so student teachers will have a better understanding of the end result of the academics and skills they teach before they ever enter the classroom. An educator's goal should not only be to get students from Math A to Math B, but to make sure their students have a working understanding of how Math A can be used someday in various careers and why it is important that they can use it in the real world.
Attracting Summer Talent to Rockport-Fulton
Rockport-Fulton is rising with a positive and quick recovery after Hurricane Harvey’s eye hovered over that community for more than 13-hours just 20 months ago. Employers of the Rockport-Fulton needed workers to fill positions in their community.
For the summer 2019, the Chamber ran a campaign called Build Your Resume at the Beach. Using their website, social media and other collateral, the Chamber encouraged job-seekers to apply for summer jobs on the coast. Job types include hotel staff, waiters, waitresses, breakfast clerks, cooks, general managers, massage therapists, landscapers, etc. A full chart of available jobs can be accessed through the link above.
“We are recovering at an impressive pace and are having a great summer. Our employers need to bring on more staff. We are encouraging anyone interested in summer jobs on the coast to get in touch with our employers,” said Diane Probst, President/CEO of the Rockport-Fulton Chamber of Commerce.
The Chamber thought this campaign would be attractive to young adults wanting to build their resume while still enjoying a great summer locale. Rockport-Fulton is surrounded by water on three sides, there is a mile-long beach, tons of outdoor recreation and lots of opportunities. In a tight labor market, finding new ways to sell your location to potential employees is important.
The Chamber provided both job listings and a listing of available housing on its campaign webpage. Interested candidates could then reach out directly to employers to set up interviews. Once they secured a job, they were able to easily find a place to stay for the summer. “It’s a great way to get some experience and help our employers get some relief at the same time,” said Probst.
For more information, visit Rockport-Fulton.org or call 1-800-242-0071 or 361-729-6445.
About the Chamber
The Rockport-Fulton Chamber of Commerce is a 5-star Chamber as recognized by the US Chamber of Commerce. The mission is to work in partnership with businesses, individuals and governmental entities to promote commerce and tourism while maintaining the environment. The Chamber works very closely with small businesses. It is PLANE-ly focused on promotion, leadership, advocacy, networking and the economy.