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Affinity Programs QuickPoll Results

HERO Team / Holly South on Wednesday, April 29, 2015 at 3:00:00 pm 

We recently polled members on the performance of their affinity programs. Here's a sampling of the results:

The majority of chambers managing affinity programs earn less than 1% of their total revenue from these programs:

 

 

 

 

 

 

 

And these chambers don't necessarily expect this to change: Less than a quarter of respondents are seeing increasing revenues from affinity programs.

 

 

 

 

 

 

 

Click here for the complete results, including the types of products and services chambers offer, as well as how members rate the performance of their affinity programs.

For related information and resources, visit our Chamberpedia page on Affinity Programs.

Tags: QuickPolls, Research, Affinity Programs, HERO

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