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Celebrating Communications Excellence

Tania Kohut on Tuesday, May 21, 2019 at 2:45:00 pm 

The Association of Chamber of Commerce Executives today announced winners of its Communications Excellence awards program.

Last week, six marketing and communications leaders from Indiana, Iowa, Maryland, Michigan, Missouri and Tennessee gathered at #ACCEHQ to carefully review more than 160 award submissions. We thank our judges for joining us in Alexandria, Virginia, and lending us their eyes and expertise for this year's competition: Jeremy Henderson (Chattanooga Chamber); Joe Pellman (Indy Chamber); Jennifer Gerlock (Frederick County Chamber of Commerce); Mia Jankowiak (Grand Rapids Area Chamber of Commerce); Kyle Oppenhuizen (Greater Des Moines Partnership) and Alesha Henley (St. Louis Regional Chamber).

These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes.

Each submission was organized by type — advertising and marketing, campaigns, digital and publications — and by the submitting organization’s total annual budget range: under $1 million, $1 to $3 million and above $3 million.

In addition to awards listed below, three “Best in Show” awards will be presented at the 2019 Annual Convention in Long Beach, California. Learn more about the Awards for Communications Excellence here.

Grand Awards

These award winners represent the finest entries in each entry category in each of the three total annual budget categories. Winners of the Grand Award go on to compete for the Best in Show, which recognizes the best piece in each of the three categories. 

Advertising and Marketing

Champaign County Chamber of Commerce
Champaign, Illinois
Dr. Rogers' Neighborhood: Photo 1, 2, 3, 4 | Facebook Invite

Huntsville/Madison County Chamber of Commerce
Huntsville, Alabama
Second Chance Job Fair: Flyer | Handout

Campaigns

Greater Bentonville Area Chamber of Commerce
Bentonville, Arkansas
BecauseBentonville Campaign

Greater Fort Wayne Inc.
Fort Wayne, Indiana
Electric Works Campaign: Regional Video | Website | Advocacy Brief
 

Digital

Greater Dalton Chamber of Commerce
Dalton, Georgia
"When You're in D-Town" 

Lincoln Chamber of Commerce
Lincoln, Nebraska
"Lincoln, We Chose It" Video

Greater Kansas City Chamber of Commerce
Kansas City, Missouri
A New Website for the KC Chamber: www.kcchamber.com


Publications

Mason Deerfield Chamber
Mason, Ohio
Mason Deerfield Chamber's New Member Packet

Eugene Area Chamber of Commerce
Eugene, Oregon
Open For Business Magazine Rebrand

Greater Irving-Las Colinas Chamber of Commerce
Irving, Texas
2018 Irving-Las Colinas Chamber Annual Report

 

Awards of Excellence

A limited number of Awards of Excellence are presented; winners are selected from submissions of each entry type, from each category. Their work represent communications excellence in the chamber profession

Advertising and Marketing

Greenville Chamber
Greenville, South Carolina
Marketing Materials

Northern Kentucky Chamber of Commerce
Ft. Mitchell, Kentucky
Business Spotlight

Campaigns

Buffalo Niagara Partnership
Buffalo, New York
Adaptive Reuse Campaign

Edmonton Chamber of Commerce
Edmonton, Alberta, Canada
2019-2022 City Budget Campaign

Fort Collins Area Chamber of Commerce
Fort Collins, Colorado
Bringing Business Home Campaign

Gainesville Area Chamber of Commerce (dba: Greater Gainesville Chamber)
Gainesville, Florida
Rebranding Florida's Gainesville Area Chamber of Commerce

Goshen Chamber of Commerce
Goshen, Indiana
Design & Brand Touchpoints

Greater Green Bay Chamber
Green Bay, Wisconsin
Startup Hub Launch

Loudon County Chamber of Commerce
Leesburg, Virginia
50th Anniversary Rebranding Campaign

One Acadiana
Lafayette, Louisiana
Regional Celebration

Salt Lake Chamber
Salt Lake City, Utah
Housing GAP Coalition Campaign

Springfield Area Chamber of Commerce
Springfield, Missouri
Yes for OTC - Yes on A & B Advocacy Campaign to Pass Property Tax Renewal and Increase Proposals

The Greater Chapel Hill-Carrboro Chamber of Commerce (dba: The Chamber)
Chapel Hill, North Carolina
Rebranding the Chamber

 

Digital

Aiken Chamber of Commerce 
Aiken, South Carolina
Geofence Targets D.C. Market

Association of Washington Business
Olympia, Washington
AWB News/AWB Amplified

Chattanooga Area Chamber of Commerce
Chattanooga, Tennessee
Chattanooga Works

Community Development Foundation
Tupelo, Mississippi
Ignitecast - The Official Podcast of the Ignite Leadership Conference by CDF

Eugene Area Chamber of Commerce
Eugene, Oregon
Bold Leadership 2019 - Eugene Area Chamber of Commerce

Goshen Chamber of Commerce
Goshen, Indiana
Walk and Talk with the Chamber FB Live Weekly Series

Grand Rapids Area Chamber of Commerce
Grand Rapids, Michigan
Create Great - GR Chamber Year in Review

Greater Boston Chamber of Commerce
Boston, Massachusetts
City Awake Website

Greater Des Moines Partnership
Des Moines, Iowa
"I'm Up" Music Video

Greater Fort Wayne Inc.
Fort Wayne, Indiana
Digital Marketing Strategy

Greater Houston Partnership
Houston, Texas
A Redesigned Houston.org

Greater New Braunfels Chamber of Commerce
New Braunfels, Texas
Success Flows Here: Feature Film Highlighting Chamber's 100th Anniversary

Greenville Chamber
Greenville, South Carolina
Online Tier Selector

Michigan West Coast Chamber of Commerce
Holland, Michigan
Digital Transformation: New Member Journey

One Acadiana
Lafayette, Louisiana
Aligned for Impact Video Series - One Acadiana

St. Louis Regional Chamber
St. Louis, Missouri
St. Louis Regional Chamber: Making Social Media Trends

Southwestern Auglaize County Chamber of Commerce
New Bremen, Ohio
Our Community

Tulsa Regional Chamber
Tulsa, Oklahoma
Tulsa Creativity Database

 

Publications

Bossier Chamber of Commerce
Bossier City, Louisiana
Bossier Annual Manual

Bowling Green Area Chamber of Commerce
Bowling Green, Kentucky
Annual Report

Buffalo Niagara Partnership
Buffalo, New York
2019 Advocacy Agenda

Georgia Chamber of Commerce
Atlanta, Georgia
New Georgia Economy Book

Greater Des Moines Partnership
Des Moines, Iowa
Quarterly Board Reports

Mason Deerfield Chamber
Mason, Ohio
Mason Deerfield Chamber's 2018-19 Community Profile & Relocation Guide

Nashville Area Chamber of Commerce
Nashville, Tennessee
Nashville 2018 Regional Economic Development Guide

Rogers-Lowell Area Chamber of Commerce
Rogers, Arkansas
The Good Life Destination Guide

Salt Lake Chamber
Salt Lake, Utah
Utah's Growth: Today's Actions Create Tomorrow's Future

Springfield Area Chamber of Commerce
Springfield, Missouri
Community Leadership Visit Report 2018: Chattanooga, TN

 

 

Tags: ACE Awards, Awards, Awards for Communications Excellence, Communications, Marketing, #ACCEAwards, ACE

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Growth Matters

Ben Goldstein on Wednesday, September 6, 2017 at 4:16:00 pm 

Growth is a good problem to have, as the saying goes. But, for some communities, it can a concept that causes friction and resentment—particularly when they perceive it as not benefiting society at-large.

The challenges created by such misunderstandings are on display in the Cayman Islands, where 21,000 indigenous Caymanians often find themselves in direct competition with the 39,000 foreign nationals who supply much-needed manpower to the island nation’s $3.2 billion economy.

“Because our economy is growing at such a fast pace, we now have a situation where more than 50 percent of our workforce is held by foreign nationals,” said Wil Pineau, CEO at the Cayman Islands Chamber of Commerce. “Locals sometimes feel as though they’re not getting the direct benefit of that growth, and as a result, they’re feeling a bit threatened by it.”

To better educate its community about economic opportunity, the chamber launched Growth Matters, an award-winning campaign about the the importance of growth and the synergy between the private sector and increased prosperity. The initiative features a fun and creative 10-part animated series that explains the role of the private sector in a format that appeals to viewers of all ages.

“We’re trying to inform our community that economic growth is something that originates in the private sector,” said Pineau. “Growth is vitally important for any economy, and we wanted this campaign to provide examples of how growth happens and why it’s important for our future.”

After bringing together a committee of experts to write scripts, the chamber tapped ThinkMojo, a San Francisco-based animation company for help with production. Next, they partnered with Bliss, a local marketing firm, to create a standalone website, which integrates their Youtube channel.

“We developed the script, put an RFP together, got our fundraising in line and consulted our members,” said Pineau. “We really believed that animation was the best way to appeal to the widest cross-section of people.”

The campaign partnered with a local cinema to use its VIP screen as a venue to promote the new video series. Attendees at the premiere included elected officials, political candidates, media chiefs, business leaders and the general public.  

“The cinema liked our message so much that they agreed to broadcast our series as advertisements for free over a 10-week period,” said Pineau. “They would air our videos as part of the ad scrolls before each movie, so we got massive exposure to our local community through that partnership.”

Pineau says he was caught by surprise when he learned  the campaign had won a Communications Excellence Best in Show award at ACCE’s annual convention in Nashville, Tennessee, in July.

“As a chamber on a little island that’s really just a blemish in the Caribbean sea, I felt proud and humbled,” said Pineau. “It just demonstrates that good ideas can win awards when they’re well-executed and supported by your membership.”

The next step, according to Pineau, is for the campaign to develop educational materials and a curriculum for Cayman Islands public schools to use. He says the program will be geared for students ages 1216, and will use the videos to teach them basic principles of economic growth.

“We just really want them to absorb the materials, because there are so many misconceptions and negativity about the private sector, especially in the media,” said Pineau. “We want to make sure students understand that the private sector isn’t the evil cousin out there, that they’re the ones who generate jobs and growth and positive energy in any community.”

Want to see your story featured in the #ACCESpotlight? Share it with Ben Goldstein.

Tags: #ACCE17, #ACCEAwards, ACE Awards, Cayman Islands Chamber of Commerce, Communications

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