Indy goes global
Indianapolis, with its burgeoning life sciences, technology and manufacturing sectors, has transformed itself into a bona fide global city. To capitalize on its rising status, the Indy Chamber and its community partners spearheaded Accelerate Indy, the metro area’s first comprehensive strategic plan in more than 20 years.
“Accelerate Indy is a strategy for the next 10 years on how to move this region forward,” said Maureen Krauss, chief economic development officer at the Indy Chamber. “It was a truly inclusive process between mayors, economic developers, private business and the philanthropic community—which really says a lot about how things are done here.”
A major leg of the plan calls for fostering talent among startups and entrepreneurs. Accelerate Indy addresses this through the Business Ownership Initiative, which contains the largest chamber-run microloan program in the U.S., and offers business coaching with a curriculum that includes topics like building a business plan and managing financials.
The plan also aims to expand and diversify international trade in the nine-county metropolitan area. This led the chamber and its partners to develop the Metro Indianapolis Global Trade & Investment Strategy, which aims to expand global trade by leveraging the region’s life sciences ecosystem and investing in its transportation infrastructure.
“Indiana is already the number one export-dependent state in the U.S., but the bulk of that trade is concentrated in just a handful of large corporations,” said Krauss. “This plan will help our companies realize the benefits of a diverse customer base, while exploring new markets and technology partnerships.”
To embrace its newfound global status, the Indy Chamber has helped the city send ambassadors to countries like Poland, Hungary and Cuba. It is also trying to get local companies focused on global opportunities through Global Indy, a program that serves as a resource center for businesses looking to advance their international operations.
“By encouraging international decision makers to come here and have dialogue, we’re strengthening our base and helping our economy grow,” said Krauss. “It’s made a big difference building awareness that we have strong assets in our region that are valuable around the world.”
Accelerate Indy helps the region’s largest players, or its “anchors,” expand through the Anchor Revitalization Initiative, which boosts these companies by strengthening supply chain relationships and further developing their talent pipelines.
“It used to be the case that economic development strategies would be focused solely on getting companies to move from other regions,” said Krauss. “We know how many jobs are created by our businesses here in Indy, so we’re trying to figure out how we can help them continue to grow and expand.”
The chamber has used surveying, focus groups and research from local and national consulting firms to formulate a communications strategy that complements the economic development components of Accelerate Indy. The goal, says Krauss, is to better tell the story of the Indianapolis business community.
“Any time we want to tell our story, we want it to be authentic,” she said. “Doing this really deep dive into the components of our story is ultimately going to boost business and talent attraction in Indy.”
Want to be featured in the #ACCESpotlight? Share your story with Ben Goldstein.