A town hall blitz in Corpus Christi
When Cleo Rodriguez returned to Texas to head the United Corpus Christi Chamber, his first order of business was finding out how the community felt about his organization. To do this, he arranged a series of five town halls in October.
“When I came back from D.C., one of the first things I asked my staff was, ‘when was the last time we asked our members how satisfied they were?’” recalled Rodriguez. “When I heard we hadn’t done that, I began planning this mini-tour, and told everyone to be ready to set ourselves up to potentially take a beating.”
The chamber organized the town halls into five different segments: community stakeholders, current members, former members, Spanish-speaking businesses and non-member businesses.
“I wanted to divide the town halls into those populations because I felt like the audiences had different priorities,” explained Rodriguez. “For the Spanish-speaking group, we went to a heavily-Latino part of town and did the whole thing in Spanish, so we could maximize participation.”
During the town hall sessions, Rodriguez posed two questions to his audiences: “what is the chamber doing well?” and “what does it need to improve on?”
“The biggest theme that came out of these conversations was small businesses—what are we doing to help them?” he said. “We have a huge port here and lots of major players in the oil and gas industry. Our small businesses would love to figure out how they can interact and work with some of these bigger guys.”
“Another theme was that our stakeholders and the public want to see us provide more consistent communication,” he continued. “Overall though, the feedback was mostly positive, and the criticisms we did get were helpful and constructive.”
Rodriguez says the chamber’s next steps are to use the feedback and insights from the town halls to formulate a strategic plan, which will be developed during a staff retreat. He plans to support the new plan with another round of town halls to continue the dialogue with the public.
“I want to go out and do town halls again to show the community that we heard their feedback and we’re moving the organization forward,” he said. “It’s a risk because I know nobody here has done this before. For us, the proof will be in the pudding when we can show everyone how the new plan is taking action.”
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