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Three Impacts from ACCE

Art Roberts, CCEACCE Life MemberAustin, TexasIn my 40 years of service (1970-2010) to the chamber profession, there have been three major positive ACCE "growth changes" in our industry:

1.  In the early 70's, there were some 170 execs from our Southwestern region participating at the U.S. Chamber Institute at SMU and only three of them were females! When I taught at Institute in Georgia a few years ago, I found that well over half of the students in the room were women. I believe ACCE's focus on professional growth is another factor that has positively impacted the rise of women in our industry.

2.  ACCE's emergence as a visible advocate for professionalism in our industry: As a new chamber professional in the 70's, I became familiar with ACCE as a resource for salary averages for chambers, but did not often "run across" them beyond that resource except at state meetings. As CEO of the Texas Chamber Execs (TCCE) for 20 years, I watched as ACCE became much more visible locally, not restricting its presence to state meetings. I have deeply admired Mick Fleming's and ACCE's efforts to set the "gold standard" for our industry.

3.  Today's ACCE has grown greatly in offering professional perspectives: Through outstanding publications and online resources, ACCE has become the "place to go" for industry info and "how to" documentation. Their professional products set the standard for every exec in the country.

Thanks for the opportunity!

 

Another Century Celebration

Southern Ocean County Chamber of Commerce, Long Beach Island, N.J.

Since the early years as the Long Beach Island Board of Trade, our region has been represented by the Southern Ocean County Chamber of Commerce. Headquartered in Ship Bottom and sitting on the gateway to the island, the chamber’s mission is to foster positive growth, while enhancing life for visitors and residents alike. Dating back to May 1914, businesses saw the need to work together to provide the best possible environment to all who come to our shores. The methods of communication have changed—we’ve added television, radio and social media to get the word out to, and for, businesses.

Currently the chamber board and staff oversee an organization responsible for a year-round visitor center, member networking, consumer expos, destination marketing for the area, the region’s website www.visitLBIregion.com, and the LBI Region Escape Guide. We’re on every social media platform as LBI Region or Southern Ocean County Chamber.

After Hurricane Sandy, volunteers on the chamber’s marketing committee created the We ARE LBI campaign, giving businesses throughout the area an online presence to tell their story. In addition to funding local projects and raising money for scholarships, the chamber also assembled a Business Development Council to help with planning for the area.

We had many reasons to celebrate this year, including being globally accredited through Destination Marketing Association International as a Destination Marketing Organization, and being named a Top NJ Chamber by NJBIZ. — Lori Pepenella, director of communications and destination marketing

Association of Chamber of Commerce Executives

1330 Braddock Place, Suite 300, Alexandria, VA 22314 • phone 703-998-0072 • fax 888-577-9883