ACCE Membership Development Division

October 2015

Newsletter Contents

  • Chairman's Message
  • Upcoming Roundtable Call
  • Chamber Events Training Conference
  • ACCE Convention Session Info
  • Join Circle of Champions
  • Sales Contest
  • MDD Peer Groups
  • MDD Page
  • HERO News & Notes
  • Got CCE?

About the Division

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Chairman's Message Chad Hamman

Montréal, Part Deux: If you went to the ACCE Convention in August, I'm sure you were impressed with everything that Montréal had to offer: fabulous restaurants, exciting night life, old-world charm, historic sites and a vibrant arts scene. I would also note that there was a first-rate chamber convention that took place! It was truly one of the best ACCE Conventions that I can recall. So good in fact, that when I was comparing notes with several peers, we realized that we were all raving about different breakout sessions, not just the same two or three. Merveilleux ACCE!

Now this is where your ACCE membership really pays off. Whether or not you attended the ACCE Convention, you can visit the Post Convention Resources page to see handouts from sessions you missed. You'll receive an e-mail from ACCE when session recordings will be available through ACCE University Online.

We keep hearing from many of you that you would like to participate in small group conference calls with peers from similar sized chambers in different markets, so you can do more peer-to-peer learning. We are happy to make that happen! All you have to do is send me an email to Include your contact info, job title and chamber size. We have already started forming new groups, so it is the perfect time to sign up.

Lastly, this is YOUR organization and we are constantly working to generate content that is timely and valuable to you! If you have any burning issues or questions that you'd like us to address through upcoming conference calls or webinars, please send me an email.

To your continued success,

Chad Hamman
Chair, Membership Development Division Advisory Board
Senior Director, Membership Sales & Service, Council of Smaller Enterprises (COSE)

Circle of Champions & Membership Development Roundtable Call: Using Data to Impact Membership

Databases and research tools put a lot of data at our fingertips, but what can you do with the data once you have it? In our next roundtable call, Thursday, Oct. 22, 1-1:45 p.m. ET, we'll discuss how data can be used to impact membership sales and retention, member engagement, and the lifetime value of a member.

The call will be moderated by MDD Advisory Board Member Kelle Marsalis, managing director, member services, of the Dallas Regional Chamber, along with Jennifer Schmiel, CCE, senior vice president of member services, and Duane Dankesreiter, senior vice president of business information and research. After a short presentation, there will be questions, sharing of ideas and experiences, and discussion. No pre-registration required. To participate, call 605-562-3180 and use participant code 563-856-432. Information on the call also can be found on our ACCE Events page. The call will be recorded and posted on the ACCE Membership Development Division page.

If you have ideas for future roundtable calls or can volunteer to moderate a call, please contact Susan McGuire.

Chamber Events Training Conference:CCE
Oct. 29-30, 2015

Calling all chamber professionals who plan and manage distinctive and memorable chamber events! By popular request, ACCE is pleased to present its first chamber events-focused conference, Oct. 29-30 in New Orleans. The content will feature sessions on revenue generation, marketing, financial performance assessments for events, networking, and more. The deadline for discounted Early Bird registration is coming up on Wed., Oct. 7. Registration will continue until the conference. ACCE has reserved a block of rooms at the conference hotel (Hilton New Orleans/St. Charles Avenue). The discounted rate for the block also ends Oct. 7 or whenever the block is sold out. Please check the ACCE website events page for a complete details and to register. See you in New Orleans!

ACCE Convention Session Information

It was great to see so many membership professionals at our annual convention in Montréal. Handouts from many convention sessions have been posted on the ACCE website. We are preparing the recordings for convention workshops and will have them available for purchase through ACCE University Online as soon as they are ready. Check the ACCE University Online page for these sessions, where you'll also find recorded webinars and eCourses on membership and other topics.

Join the Circle of Champions!

It was exciting and inspiring to see the Circle of Champions award winners receive their Sales Contest and Lifetime Achievement Awards at the 2015 convention awards ceremony. Congratulations again to all the winners! It's time now to gear up for a new Circle of Champions year. If you have not joined the Circle or haven't signed up your sales staff, now is the time to do it! Dee Prior Nesti, who won the awards this year for total new sales and total dollar value of new sales for the under $200,000 dues income category, has this to say about the motivational value of the contest:

Dee Prior Nesti "It has been tremendously rewarding to participate in the ACCE National Sales contest. As we all know it isn't easy to secure chamber memberships. To be recognized nationally is a great honor. My board enthusiastically asks where we are as far as placement throughout the year, and it is with great satisfaction that I have been able to share our successes. We also submit a regional press release, and the support from our community has been fantastic! I am grateful to ACCE for this opportunity to highlight our chamber, and although I have been promoted to Executive Director, we will continue to participate with our current Business Development Executive. We look forward to 2016!"

To join the Circle of Champions, please fill out the on-line form, or contact Susan McGuire at

Sales Contest: 1st Quarter Results and Deadlines

Thanks to everyone who submitted their 1st quarter entries for the 2015-16 Sales Contest. Current standings are posted on the ACCE website Sales Contest page. Great start to the year, everyone, and keep up the good work! Our 2nd quarter deadline is Dec. 7. Submit your 2nd quarter entries using this on-line form. The remaining schedule for 2015-16 is:

  • Second quarter (Sept. 1- Nov. 30) - Dec. 7, 2015
  • Third quarter (Dec. 1- Feb. 28) - March 7, 2016
  • Fourth quarter (March 1- May 31) - June 6, 2016

Formation of MDD Peer Groups

We are working to create small membership development professional peer groups, of five or six people each, to talk and share regularly about issues of interest. These discussions would not be facilitated by an ACCE staff member or MDD Board member, but would take place, likely by phone, on a schedule and on topics of mutual interest to each group. If you are interested in joining a group please contact MDD Chair Chad Hamman. If you are already a member of this type of group, we would be grateful for your input on how best to initiate and support this program. Finally, if you have already contacted us about a peer group, thank you! As noted above, we are beginning to form the groups now – let us know if you want to join!

The MDD Page: Your Home Base for Membership Resources  

If you haven't seen the Membership Development Division web page lately, it's time to take a look. We have links to recorded webinars and roundtable calls on membership topics, past MDD eNewsletters, links to the Circle of Champions and Sales Contest information, a link to our HERO information library pages on Membership Management and to our Dynamic Chamber Benchmarking platform, and much more. Lots of useful information! Bookmark this page so you can come back whenever you need it.

HERO News and Notes

Your ACCE login (<<SSA_LOGIN>>) and password (<<SSA_PASSWD>>) are required to access some HERO pages.

Now Available: Chamber Statistics Snapshot Reports

New Chamberpedia Pages

  • Net Promoter Score: NPS is the worldwide standard for organizations to measure, understand, and improve their customer experience.
  • Small Chambers: Resources compiled for and about chambers with revenues of $450,000 and below.
  • Member Surveys: Examples of Chamber Member Surveys from our Samples Library, and how-to articles.


Remember that the learning and networking you do at ACCE (including convention, sales training, and webinar participation), all count towards earning your Certified Chamber Executive (CCE) designation: the only national certification for chamber professionals. For more information on how you can become one of the select few to attain this prestigious certification, check out our CCE website page or contact Susan McGuire at The application deadline for our 2016 class is January 8, 2016.


ACCE's Official Corporate Sponsors
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National Chamber Program / Office Depot

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