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2016 ACCE Chamber Events Training

Date: October 13 - 14, 2016Time: 8:00 am - 12:45 pm (ET)
Location:  Show map Greater Louisville, Inc.
614 W. Main Street
Louisville, KY 40202
Contact: Susan McGuirePhone: 703-998-3572Email: events@acce.org

2016 ACCE Chamber Events Training Conference

October 13-14, 2016

HOTEL INFORMATION:

Louisville Marriott Downtown
280 West Jefferson Street
Louisville, KY 40202
Phone: 502-627-5045

Room Rate $185 s/d

Hotel block cutoff date: October 5, 2016

RESERVATION LINK: ACCE 2016 Events Seminar 

RESERVATION HOTLINE: 1-866-266-9432 (You need to mention the ACCE Event Seminar to get the discounted rate.) 

 

Tuition Cost

Early Bird $429
After Early Bird (September 14, 2016) $529
Non Members $529

REGISTER HERE

Please note: due to limited space, we will cap the registration for this conference at 60 participants.

 

Networking Dinner Sign-up HERE

 

AGENDA

(Schedule and speakers subject to change)

Note about schedule:

This conference will feature general sessions as well as workshops (about 20-40 participants each), small, interactive learning sessions (10-12 participants each), and roundtable discussions (also 10-12 participants each). Each workshop/learning session/roundtable track will feature one workshop, two learning sessions, and one roundtable session each. Most small learning sessions will be repeated, so that more conference attendees may participate.

Thursday, October 13

8 - 9 am: Registration, light breakfast

9 - 9:15 am:  Conference welcome

Kent Oyler, President & CEO, Greater Louisville Inc.

9:15 - 10:15 am: General session presentationLaying the Foundation for New Event Sponsorship Sales

Shari Pash, Strategic Solutions for Growth

Keeping current sponsors is an important factor in events management, but how do you cultivate new event sponsors? In this opening session of the conference, Shari Pash will present an overview of the sponsorship sales process and demonstrate how to create a sustainable foundation for aggressively selling new and relevant sponsors for Chamber events. Use this session to develop skills to target relevant prospects for sponsorship, obtain more appointments, qualify strong leads, manage objections, and gain more commitments.

10:30 - noon: General session presentation29 Tech Tools to Create Cool Content for Social Media

Beth Ziesenis, Your Nerdy Best Friend

The most popular posts on social media are pictures and videos. With a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. This action-packed session will give you dozens of sites and apps that will help you elevate the quality of your social media posts and other material. You'll learn how to discover sites to turn quotes into graphics, transform ordinary photos into works of art, and create infographics for little or no cost.

Handouts (1, 2, 3) for Beth's sessions.

Noon - 1 pm:  Lunch buffet

1 - 2:15 pm: Workshops, small learning sessions, roundtables

Workshop: Tech Tool and App Exchange (20-40 participants)

Beth Ziesenis, Your Nerdy Best Friend

Many events professionals have their favorite time-saving, productivity-increasing, rear-kicking technology secrets. This lively interactive session gives attendees the opportunity to introduce their favorite technology tools to their colleagues.

Learning session 1: Engaging Young Professionals – the Commerce Lexington EMERGE Conference (10-12 participants)

Katie Hardwick, Assistant Vice President, Programs & Events, Commerce Lexington Inc.

Commerce Lexington’s annual EMERGE Conference is designed to enhance community engagement among the next generation of Central Kentucky leaders. This annual full-day conference brings together young professionals and entrepreneurs, emerging leaders, business professionals, and community leaders to offer networking and education in the areas of community engagement and professional and personal life. Learn how Commerce Lexington has planned, organized, and promoted this annual event, take advantage of the lessons it has learned over the years, and share your own ideas and experiences.

Learning session 2: Chamber Events 101 for Everyone - Part 1 (10-12 participants)

Stacy Mullins, Director of Events, Rockford Chamber of Commerce

Planning a Chamber event can seem overwhelming. Where do you start? In this session, learn from veteran event planner Stacy Mullins of the Rockford Chamber of Commerce. She'll cover everything you need to know about events: what questions to ask, how to decide on a location, ways to work with sponsors, and more. Want to learn more? Join us for Part 2 later in the afternoon!

RoundtableCustomizing Event Sponsorship Packages (10-12 participants)

Moderator: Lori Banzhaf, Executive Vice President, Tucson Metro Chamber

Do you prefer to build your own pizza? Then let your members build their own sponsorships! Let’s continue our sponsorship discussion and think outside of our daily box. Share ideas on customizing event sponsorship packages. Brainstorm with your peers and have fun while you build.

2:30 - 3:45 pm: Workshops, small learning sessions, roundtables

Workshop: No More Events for Events' Sake (20-40 participants)

Are you hosting more and more events every year? Can’t seem to say “no”? Maximize your chamber’s impact by hosting events that share your message, create support for your mission, and help members network. In this workshop, Shawna Burton, Executive Director of Engagement & Marketing of Greater Louisville Inc., will discuss how to tie your chamber's event calendar to strategic goals, create (and keep) a stop list, and build a relevant and profitable programming schedule valued by your members.

Learning session 1: Engaging Young Professionals – the Commerce Lexington EMERGE Conference (repeat of morning session)

Katie Hardwick, Assistant Vice President, Programs & Events, Commerce Lexington Inc.

Commerce Lexington’s annual EMERGE Conference is designed to enhance community engagement among the next generation of Central Kentucky leaders. This annual full-day conference brings together young professionals and entrepreneurs, emerging leaders, business professionals, and community leaders to offer networking and education in the areas of community engagement and professional and personal life. Learn how Commerce Lexington has planned, organized, and promoted this annual event, take advantage of the lessons it has learned over the years, and share your own ideas and experiences.

Learning session 2: Chamber Events 101 for Everyone - Part 2 (10-12 participants)

Stacy Mullins, Director of Events, Rockford Chamber of Commerce

Event planning is all about details, and this session covers them all. We'll go over tips and tricks of the trade that go beyond the basics of event planning. Learn why backup plans are a must, what to do is a speaker is snowed in, and why communication is one of the most important tools in your toolbox.

Roundtable: Event Reinvention (10-12 participants)

Moderator:  Cindy Johnson, Director of Events, Grand Rapids Area Chamber of Commerce

Do you have a longstanding event that could use some new energy? A traditional event that needs a fresh new twist? Cindy Johnson will talk about her Chamber’s reinvention of one of its signature events, and then open it up for discussion. Bring your own ideas and your challenges, and let’s see if we can come up with some great new event ideas.

4 - 5:15 pm: Workshops, small learning sessions, roundtables

WorkshopProblem-Solving Programs (20-40 participants)

Jennifer Chittenden, Executive Director, Des Moines Downtown Chamber of Commerce

The Des Moines Downtown Chamber’s Leadership Education and Advancement Pipeline (LEAP) program was designed in response to a state-wide need to develop and support local women business leaders. The 10-month program, which received the Mid-America Chamber Executives 2015 Event of the Year award, offers monthly sessions on leadership training and resources. It is designed to prepare women leaders in Central Iowa for the next steps in their careers, and it is making an impact. More examples of impactful programs created by the Downtown Chamber will be shared in the workshop. Learn how to identify the issues facing your community, build a plan to address them through chamber programming, and connect the work of your chamber to needs of your community.

Learning session 1: A Taste of Community Events: 10 Tips to Keep your Event from Blowing up in Smoke (10-12 participants)

Christye Weld, Vice President - Programs, Services and Events, Lubbock Chamber of Commerce

This session will cover best practices and lessons learned from a long-established profitable community event to a first-year start-up. Presenter Christye Weld of the Lubbock Chamber of Commerce will use examples from two events: a barbecue cook-off and a wine tasting event created to celebrate a growing industry in the community. She’ll share information on what worked and what didn’t - and why! The session will also touch on how to manage and motivate volunteers, create value for sponsors, and garner community support. Finally, she’ll cover the 10 most useful tips on executing a successful Chamber event. 

Learning session 2: Whose Sandbox Is It? The Art of Co-Hosting (10-12 participants)

Laura Stewart, Director of Communications & Events, Cumming-Forsyth County Chamber of Commerce

It can be difficult to keep everything level – like the sand in a sandbox! – when multiple organizations are hosting an event. This workshop will prepare participants to work outside the typical Chamber programming model to join alongside other organizations that may operate differently than theirs. The presentation will also cover methods of involvement for organizations that are participating in the event but not serving as a host. Discussion prompts and Q & A time will allow ample time for cross-sharing of ideas.

RoundtableHelping Your Members Network for Success (10-12 participants)

Moderator: Kara Carpenter, Director, Events & Programs, Naperville Area Chamber of Commerce

Looking for new ideas for your member business or professional development events? Need help in encouraging your members to network at these events? Let’s help you help your members grow their businesses and build productive relationships with other chamber members. Bring your ideas and questions!

6:30 pm: Networking dinners (meet at selected restaurants). Sign up for dinners here.

Friday, October 14

8 - 9 am: Full breakfast

9 - 10 am:  General session presentation: 60 Event Ideas in 60 Minutes

Modeled after the popular ACCE Annual Convention session on membership, this session will feature YOU, as participants each take one minute to share a great event idea that has worked for their chamber. How many innovative ideas will you leave with after this one-hour session? Come and find out! Cash prizes awarded for best ideas!

10:15 - 11:30 am: Workshops, small learning sessions, roundtables

Workshop: Issues & Influence: Hosting Political Events that Count (20-40 participants)

Joe Geoghegan, Senior Manager, Public Policy and Planning; Stewart Lewis, Government Affairs Coordinator

In a time of increasingly high stakes for business in the political process, the responsibility of chambers has grown to provide access to both officials and high-quality information to member businesses. In this workshop, staff from Greater Louisville Inc. will focus on the components necessary for high-quality series of political events. Events range from candidate forums, breakfasts, and meet & greets, to fly-ins and annual dinners. They will share the keys to successful events, lessons learned, and landmines to avoid. The final portion of this workshop will allow the group to discuss individual chambers’ own experiences with political events and how to best navigate one of the most complex arenas for membership organizations: politics.

Learning session 1: A Taste of Community Events: 10 Tips to Keep your Event from Blowing up in Smoke (10-12 participants) (repeat of Thursday session)

Christye Weld, Vice President - Programs, Services and Events, Lubbock Chamber of Commerce

This session will cover best practices and lessons learned from a long-established profitable community event to a first-year start-up. Presenter Christye Weld of the Lubbock Chamber of Commerce will use examples from two events: a barbecue cook-off and a wine tasting event created to celebrate a growing industry in the community. She’ll share information on what worked and what didn’t - and why! The session will also touch on how to manage and motivate volunteers, create value for sponsors, and garner community support. Finally, she’ll cover the 10 most useful tips on executing a successful Chamber event. 

Learning session 2: Whose Sandbox Is It? The Art of Co-Hosting (10-12 participants) (repeat of Thursday session)

Laura Stewart, Director of Communications & Events, Cumming-Forsyth County Chamber of Commerce

It can be difficult to keep everything level – like the sand in a sandbox! – when multiple organizations are hosting an event. This workshop will prepare participants to work outside the typical Chamber programming model to join alongside other organizations that may operate differently than theirs. The presentation will also cover methods of involvement for organizations that are participating in the event but not serving as a host. Discussion prompts and Q & A time will allow ample time for cross-sharing of ideas.

Roundtable:  Social Media Idea Exchange (10-12 participants)

Moderator: Amber Windell, Digital Marketing Lead, Blackstone Media

Let’s share ideas on how to use social media to generate excitement about your next event. Bring your great ideas and collect more!

11:45 am - 12:45 pm: General session presentation: 21st Century Leadership: The Power of Your Chamber Event

Jay McChord, Sales Trainer and Leadership Coach

Did you know that for the first time there are four separate generations in today’s workplace? Do you know the specific strategies to move and energize each generation? What if you could attend a session that not only gave you strategies for leveraging each generation, but also key insights on how to plan events that excite and engage every attendee? That is exactly what this session is all about. Join us for an inspirational and energizing closing session with sales trainer and leadership coach Jay McChord.

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