Do you really know your members and what they want from you? How do you determine which messages will best resonate with various member types? And aside from demographics, how else should you consider segmenting your membership base? Member personas can help you better understand the needs of the members you serve and recruit and retain more of the members you want. Join organizational performance expert Cathi Hight to learn how to create personas that can be used to develop targeted messages, refine your chamber programming, and redesign your communication strategies.