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Webinar: Member Personas and Why You Need Them

Date: September 11, 2018Time: 2:00 pm - 3:00 pm (ET)
Location:  ACCE Webinar via GoToWebinar
Contact: Susan McGuirePhone: 703-998-3572Email: smcguire@acce.orgLink: attendee.gotowebinar.com/register/7228358058921788674

Do you really know your members and what they want from you? How do you determine which messages will best resonate with various member types? And aside from demographics, how else should you consider segmenting your membership base? Member personas can help you better understand the needs of the members you serve and recruit and retain more of the members you want. Join organizational performance expert Cathi Hight to learn how to create personas that can be used to develop targeted messages, refine your chamber programming, and redesign your communication strategies.

Register here! If you have questions, please contact Susan McGuire. All ACCE University webinars are recorded and posted on our webinar page.

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