Events Training Conference

Date: October 18 - 19, 2018Time: 8:00 am - 1:00 pm (ET)
Location:  Show map Greater Kansas City Chamber of Commerce
30 West Pershing Road
Suite 301
Kansas City, MO 64108
Contact: Susan McGuirePhone: 703-998-3572Email:

2018 ACCE Chamber Events Training Conference

The conference will take place on October 18 (8 am - 5 pm) and Oct. 19 (8 am - 1 pm). See agenda below.



Conference location:

Greater Kansas City Chamber of Commerce

30 West Pershing Road, Suite 301

Kansas City, MO 64108



ACCE members:

$399/early bird (through September 18, 2018)


Non-members: $499

Registration for this event has closed.

Questions about registration? Contact Yodit Gebreyes.


Hotel information:

The Westin Kansas City at Crown Center

One East Pershing Road, Kansas City, MO 64108

Phone: 816-474-4400

A limited number of hotel rooms are available at the following rate: $189 s/d

Hotel block cutoff date: October 3, 2018

Reservation link: ACCE 2018 Events Conference



(Schedule and presenters subject to change)

Thursday, October 18

8 a.m.: Check-in, light breakfast

8:50:  Conference welcome and introductions

9 a.m.: Welcome to Kansas City!

David Pruente, Vice President, Membership, Greater Kansas City Chamber of Commerce

9:15 a.m: General session presentation - Successful Event Sponsorships / Presentation (PDF)

Jaime Henning, CCE, Senior Director of Corporate Relations and Events, Lincoln Chamber of Commerce
In our opening session, learn how to design a profitable event sponsorship program focused on member needs and goals. Jaime Henning will discuss the Lincoln Chamber of Commerce’s successful program, which provides a flexible, varied selection of sponsorship options providing exposure, networking opportunities and more to their member businesses while maximizing sponsorship revenue for the chamber.

10:30 a.m: Break

10:40 a.m.  Remarks by conference sponsor

Matthew McDonald, Director of Business Development, EventBank

10:45 a.m.: Group discussion - Structured Introductions 

Let’s get to know one another! Introduce yourself to the group, and answer two questions:

  • What’s the most exciting event your chamber has held or is planning right now?

  • What is one topic you want to be sure we cover during our discussions over the next day and a half?

11:45 a.m.: Lunch served

Noon: Panel discussion - Engaging Young Professionals  / Presentation (PDF)

Ebony Austin, Greenville Chamber of Commerce
Paige Anderson, Nashville Area Chamber of Commerce
During this lunchtime panel discussion, hear fresh ideas on how to engage, inspire, and motivate your community’s young professionals. Learn from the directors of two innovative programs – the Greenville Chamber's Pulse program and YP Nashville, on how their chambers have energized and supported young leaders through creative networking and mentoring opportunities and events focused on community service, civic engagement, and more.

1:15 p.m.: Roundtable discussions - Your Iconic Chamber Event

Classic chamber of commerce events are time-honored ways to network, learn, and celebrate community. In small groups organized by event type, discussion leaders will kick off our conversations with stories of successful events, including their development, organization, results, and lessons learned. Bring your ideas, questions, and challenges to share.

  • Annual meetings/banquets, led by Melissa Vance, President & CEO, Wayne County Area Chamber of Commerce

  • Networking events, led by Ashlee Spring, Corporate Events Manager, Greater Topeka Partnership

  • Community events, led by Alicia Krogh, IOM, Vice President, Programs & Events, Gwinnett Chamber of Commerce

  • Business expos and other business events, led by Ebony Austin, Events & Special Programs Director, Greenville Chamber of Commerce

2:30 p.m.   Break

2:40 p.m. Great Spaces: A Tour of Historic Union Station

Joe Reardon, President & CEO, Greater Kansas City Chamber of Commerce
George Guastello, President & CEO, Union Station Kansas City, Inc.
We’ll take a walking tour of Union Station, a Kansas City landmark and architectural masterpiece. Learn about the chamber’s role in the original construction of this 100-year old building and in its renovation in the 1990s, and how it is used by the community today to host memorable events and programs.

3:50 p.m.   Break

4 – 5 p.m.  Optional small group learning sessions

Events 101 - Let's Get Started  / Events Checklists (Excel) / Budget template (Excel)

Melissa Vance, President & CEO, Wayne County Area Chamber of Commerce
Calling all new event planners! This session will provide the tools you need to get and stay organized. We’ll discuss how to create realistic timelines and checklists and ways to prepare and work your budget to maximize dollars raised. This session is designed for event planners with one year of event planning experience or less.

ACCE 101 - Event Planner Edition / ACCE eTour for event planners

ACCE member service and professional development teams
Take a tour of just for event professionals. Learn how to sign up for event-related communications and make the most of our information resources on events and programs, including our library of articles, samples, videos, and more. We are looking forward to showing you all that ACCE has to offer to make your events fabulous and your job easier. We will end this session by 4:30 and will be available for individual questions afterwards.

5:30 - 6:30 pm Reception at the Reserve Event Space, 2nd floor - the View, 2000 Grand Avenue, Kansas City (above the Rockhill Grille).

7 p.m.   Networking dinners (meet at selected restaurants). 

Friday, October 19

8 a.m.: Breakfast

9 a.m.: General session presentation and small group discussions - Rethink, Refresh, Reinvent: An Event Planning Workshop  /  Presentation (PDF)  /  MacMillan Matrix Decision Tree (Word)

Tammy Wellbrock, IOM, Executive Director, Hays Area Chamber of Commerce
After years of success, even the best events need to be refreshed so they remain true to organizational mission and marketable to members. Drawing from ACCE’s Horizons Initiative analyses, experienced facilitator and U.S. Chamber Institute instructor Tammy Wellbrock will share important chamber trends and strategies for assessing the value of existing events. In follow-up small-group discussions, we’ll explore how those strategies apply to individual event challenges and help each other find ways to make your events more relevant, meaningful, and valuable to members.

10:15 a.m.: Break

10:30 a.m.: Roundtable discussions organized by chamber size

What other issues and problems are important to you? We’ll organize by chamber size to discuss other topics of interest including those raised during our structured introductions.

11:15 a.m.  ACCE events community organizational session  /  Presentation (PDF)

Help us plan a more purposeful year-round learning and networking community for event planners here at ACCE. Let’s hear your ideas on how the support you need, the professional education topics that help you the most, and the ways you would like to network and interact outside of in-person trainings.

11:45 a.m. Break

Noon: General session presentation - Creating an Experience with Savvy Marketing  /  Presentation (PDF)

Luann Feehan, CEO & Executive Director, Nonprofit Connect
Marketing should be a compelling part of the overall event experience. In an increasingly competitive communications environment, event marketing is becoming more integrated and strategic than ever. In our closing session, non-profit expert Luann Feehan will share tips and tricks for creating an experience with intentional, savvy marketing strategies.
Optional box lunch provided for this session; RSVP period has closed.

1 p.m.: Conference adjourns

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