When the Conway Area Chamber’s iconic community festival, Toad Suck Daze, had to be cancelled due to COVID-19, the chamber lost no time in taking action to retain much of the sponsorship income associated with the event. Through drive-through and virtual events shared through creative use of social media, the chamber was able to keep most sponsorships intact and maintain a famous brand that unites the community and raises scholarship funds for area youth. The chamber has also been successful in bringing other major chamber events virtual. Join chamber president and CEO Brad Lacy, CCE, and chief revenue officer Lindsay Henderson for lessons in being nimble and inventive to maintain event profitability and positive relationships with community partners as we continue to navigate the new world created by COVID.
All ACCE University webinars are recorded and posted on our webinar page.
Register here. We look forward to your participation.