DIG DEEPER

The End of Membership as We Know It; Sarah Sladek

• Membership is not dead but we’ll need to adapt models to changing expectations driven by generational shifts, social changes, and technology.

Race for Relevance: 5 Radical Changes for Associations; Harrison Coerver and Mary Byers, CAE

• Dramatic governance overhaul is one of five changes proposed to help associations thrive amid growing challenges

The Decision to Join: How Individuals Determine Value and Why They Choose to Belong; James Dalton and Monica Dignam

• A person’s decision to join an organization is not a simple cost-benefit analysis

ASK YOURSELF

• Do you have processes and protocols in place to routinely review and refresh the chamber’s engagement opportunities? i.e.: kill off dying committees or stagnate events to make room/time for others?
• Many chamber staff professionals spend an inordinate amount of time dealing, one at a time, with the challenges and problems of individual companies. How could you measure and report the percentage of time spent by you and your team addressing issues one-on-one in order to increase perception of the value? Can direct help be monetized (pay-for-advice, consulting, subscription)?

GET INSPIRED

Has your organization implemented new ideas inspired by the Horizon Initiative? Email notes about your innovation to Horizon@ACCE.org to share with the chamber industry. Be sure to include links.