Belonging and Gathering

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Belonging and Gathering

Coming revolution in who engages with chambers and how they engage. Millennial-phobia is overblown, but membership questions abound. An audience isn’t necessarily a network and every event doesn’t necessarily create value.

Dig Deeper


The End of Membership as We Know It; Sarah Sladek

  • Membership is not dead but we’ll need to adapt models to changing expectations driven by generational shifts, social changes, and technology.

Race for Relevance: 5 Radical Changes for Associations; Harrison Coerver and Mary Byers, CAE

  • Dramatic governance overhaul is one of five changes proposed to help associations thrive amid growing challenges

The Decision to Join: How Individuals Determine Value and Why They Choose to Belong; James Dalton and Monica Dignam

  • A person’s decision to join an organization is not a simple cost-benefit analysis
Ask Yourself


  • Do you have processes and protocols in place to routinely review and refresh the chamber’s engagement opportunities? i.e.: kill off dying committees or stagnate events to make room/time for others?
  • Many chamber staff professionals spend an inordinate amount of time dealing, one at a time, with the challenges and problems of individual companies. How could you measure and report the percentage of time spent by you and your team addressing issues one-on-one in order to increase perception of the value? Can direct help be monetized (pay-for-advice, consulting, subscription)?
Ask Yourself


Has your organization implemented new ideas inspired by the Horizon Initiative? Email notes about your innovation to to share with the chamber industry. Be sure to include links.