Communications and Technology

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Communications and Technology

Technology is unlikely to differentiate chambers, but human support will. However, members and constituents will expect mass customization, complete connectivity and robust feedback loops.

Dig Deeper


Exponential Organizations; Salim Ismail

The Rainforest: Secret to Silicon Valley; Victor W. Hwang

  • What makes Silicon Valley tick and why you should understand the innovation ecosystem like a living biological system.
Ask Yourself


  • How do you currently collect feedback from members and stakeholder partners? Is it systematic? Does feedback directly shape the organization and enhance members’ experience?
  • Since the community-at-large is one of your stakeholders, how could you better gather useable feedback from influential members of the community on a regular basis?
  • What software, process and personnel adjustments will you need to make in order to go beyond message segmentation and toward mass customization?
  • Expectations for transparency have grown and every organization can expect greater scrutiny in the years to come. What processes should you map to ensure that anyone, inside or outside, can understand them?
  • How must you structure compensation practices, board records and the other management areas most likely to face scrutiny in a more transparent world?
Ask Yourself


Has your organization implemented new ideas inspired by the Horizon Initiative? Email notes about your innovation to to share with the chamber industry. Be sure to include links.