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Welcome to ACCE's Samples Library. Your ACCE membership grants you access to full-text working chamber documents, presentations, and forms that have been used by your peers around the world to run their chambers. 

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“WE” Membership Campaign - Nashville Area Chamber of Commerce

2015 ACE: Grand Award

The Nashville Area Chamber is recognized as a leading organization in Middle Tennessee, representing our member businesses and stakeholders in critical initiatives. However, as with most chambers, our organization is challenged with an image of being traditional and conservative, typically with only perceived rational decision-making reasons for being a member. Considering that loyalty is best reinforced with emotive factors, we developed a campaign to address rational and emotional decision-drivers for member acquisition and retention. Our approach also integrates the “shared” interests and experiences of our membership.

Organization: Nashville Area Chamber of Commerce

“A Natural Resource for Business” Annual Report - Fort Worth Chamber of Commerce

2015 ACE: Award of Excellence

With rising printing and mailing costs, the Chamber’s primary means of communication is -- at the members’ request -- email. Yet even with frequent communication through newsletters, emails and media releases, anecdotal and secondary research confirmed that many members and prospects do not realize the scope of activities the Chamber is influencing, especially in the areas of advocacy, education and workforce development. When surveyed about their top challenges in February 2014, 48% of members said finding skilled workers and 51% said government regulations and tax issues. Yet, when members cancelled, they were not aware of the Chamber’s accomplishments on their behalf in these areas. For more than a decade, the Fort Worth Chamber has included its Annual Report in the Annual Meeting program at one of its largest events of the year with 700+ business leaders. In 2014, Chamber leadership decided to create an annual report separate from the event program to draw more attention to measurable results.

Organization: Fort Worth Chamber of Commerce

“A Natural Resource for Business” Annual Report: Synopsis - Fort Worth Chamber of Commerce

2015 ACE: Award of Excellence

With rising printing and mailing costs, the Chamber’s primary means of communication is -- at the members’ request -- email. Yet even with frequent communication through newsletters, emails and media releases, anecdotal and secondary research confirmed that many members and prospects do not realize the scope of activities the Chamber is influencing, especially in the areas of advocacy, education and workforce development. When surveyed about their top challenges in February 2014, 48% of members said finding skilled workers and 51% said government regulations and tax issues. Yet, when members cancelled, they were not aware of the Chamber’s accomplishments on their behalf in these areas. For more than a decade, the Fort Worth Chamber has included its Annual Report in the Annual Meeting program at one of its largest events of the year with 700+ business leaders. In 2014, Chamber leadership decided to create an annual report separate from the event program to draw more attention to measurable results.

Organization: Fort Worth Chamber of Commerce

"Grow" Membership Campaign - Greater Philadelphia Chamber of Commerce

2015 ACE: Award of Excellence

The Greater Philadelphia Chamber of Commerce (GPCC) launched a branding campaign in September 2014 to better communicate the value of membership. We recognize that our service offering can be complex (we offer professional development programs, networking events, members services, meeting space, and business advocacy) and that new/prospective members have a hard time understanding how membership can specifically meet their business needs. Our solution is the “Grow” branding campaign.

Organization: Greater Philadelphia Chamber of Commerce

Membership Drive Brochure - Richardson Chamber of Commerce

2014 ACE: Award of Excellence

This print piece was a way to let industry professionals speak to their peers (and network) on behalf of the Chamber and encourage them to become members. The supporting information was a resume of achievements the Chamber has achieved for Richardson during its near 70-year tenure.

Organization: Richardson Chamber of Commerce

Chamber of Commerce Hawaii Launches Aggressive "One and Done" Campaign to Double Membership

This press release announces the beginning of the chamber's 2014 membership drive, the goal of which is to double membership to 2,000 member organizations. It also introduces the campaign mascot and lists the prizes to be awarded for participation. Also see the One and Done Membership Drive Brochure.

 
Organization: Chamber of Commerce of Hawaii

Position Description: Director of Membership - Lebanon Valley Chamber

The chamber's membership director is responsible for ensuring the continuous and steady growth of its membership by building and maintaining a comprehensive and aggressive membership recruitment, retention and service program. This job description lists specific duties, responsiblities and position requirements.

Organization: Lebanon Valley Chamber of Commerce

Iamthechamber - synopsis

2010 ACE: Gold

Prior to embarking on a membership campaign to re-engage existing and solicit new members, the Greater Columbus Georgia Chamber of Commerce of Columbus, Georgia surveyed a broad spectrum of existing members, business, civic leaders and prospective members to assess community support for such an initiative. The survey clearly showed that a large percentage of the target audience had only a very general, rather vague understanding of what the Chamber roles and responsibilities were. Most could not clearly articulate specific details on how Chamber activities and efforts directly affected their business. An even larger percentage had difficulty listing more than just a few Chamber initiatives or member benefits. While most agreed that the Chamber served an essential role in economic development, job creation and political affairs, many couldn’t specify how their company was the direct beneficiary of those actions or activities.

Organization: Greater Columbus Chamber of Commerce

2010 Membership Campaign: Synopsis - Waterbury Regional Chamber

2010 ACE: Bronze

Despite the worst global recession in decades and Waterbury being encumbered with the highest unemployment rate in the state of Connecticut, in May 2010 the Waterbury Regional Chamber launched one of its most successful membership campaigns to date. At the drive’s conclusion in August the Chamber achieved its goal of welcoming 100 new members.

Adopting an upbeat, nautical theme for all promotional collateral and communications, the Chamber implemented a campaign strategy that included highly motivated member volunteers, reward incentives, and an effective, polarized marketing plan to achieve its objective.

Organization: Waterbury Regional Chamber

2010 Membership Campaign: Synopsis - Moore County Chamber

2010 ACE: Bronze

The Moore County Chamber of Commerce conducted a membership campaign in the spring of 2010 with a goal of 30 new members in three days. To meet this goal, the Chamber implemented a marketing campaign to communicate the value of a Chamber membership. We used traditional newspaper and radio advertising combined with direct mail, fliers and personal contact. Teams of member volunteers used these tools to recruit customers, vendors, and clients to join the Chamber. The implementation of this new strategy resulted in a successful campaign that exceeded the membership goal by 40%.

Organization: Moore County Chamber of Commerce


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