Samples

With the majority of membership resignations occurring within the first two years of membership, the following recruitment and retention plan is designed to target established business prospects that meet a certain criteria and new members in their first two years of membership. This sample was provided as part of the 2018 Chamber of the Year application.

The Chamber's membership recruitment and retention teams create customized engagement plans for nearly every member, both new and existing, annually. This approach narrows down the wealth of events and offerings to the top five to six that fit that member's needs. This sample was provided as part of the 2018 Chamber of the Year application.

The chamber's current member retention plan was provided as part of the 2018 Chamber of the Year application.

Coffee & Conversation with the President is a quarterly, invitation-only event that connects members approaching their renewal date with the President/CEO, strengthening their connection to the Chamber and increasing their likelihood of renewing. This sample was provided as part of the 2018 Chamber of the Year application.

Membership retention is crucial to the growth and vitality of the Plano Chamber. Retention is the responsibility of all staff, but is managed by the Director of Membership Development. Special efforts are made for first year member retention which is a critical indicator of member satisfaction and engagement. This sample was provided as part of the 2018 Chamber of the Year application.

2018 ACE Award of Excellence

The Plano Chamber Building Blocks email campaign was created to help in onboarding new members. This addition to the Chamber's already robust first-year retention plan was designed to keep new members engaged over their first months of membership, introduce them to different key staff members, and educate them on member benefits. This sample was provided as part of the 2018 Chamber of the Year application.

Ensures that the Chamber undergoes a series of contacts throughout the investor's annual investment period. By doing so, the Chamber maintains a regular and varied system that is designed to maximum their return-on-investment. This sample was provided as part of the 2018 Chamber of the Year application.

Provides a guideline for strategic communication throughout the year. This sample was provided as part of the 2017 Chamber of the Year application.

Provides a guideline for strategic communication with new members throughout the year. This sample was provided as part of the 2017 Chamber of the Year application.

Outlines the Chamber's strategy for improving overall retention.