Samples

The chamber's current member retention plan was provided as part of the 2018 Chamber of the Year application.

Coffee & Conversation with the President is a quarterly, invitation-only event that connects members approaching their renewal date with the President/CEO, strengthening their connection to the Chamber and increasing their likelihood of renewing. This sample was provided as part of the 2018 Chamber of the Year application.

Membership retention is crucial to the growth and vitality of the Plano Chamber. Retention is the responsibility of all staff, but is managed by the Director of Membership Development. Special efforts are made for first year member retention which is a critical indicator of member satisfaction and engagement. This sample was provided as part of the 2018 Chamber of the Year application.

2018 ACE Award of Excellence

The Plano Chamber Building Blocks email campaign was created to help in onboarding new members. This addition to the Chamber's already robust first-year retention plan was designed to keep new members engaged over their first months of membership, introduce them to different key staff members, and educate them on member benefits. This sample was provided as part of the 2018 Chamber of the Year application.

The goal of this investor (i.e., member) retention strategy is to ensure that the Chamber undergoes a series of contacts throughout the investor's annual investment period. By doing so, the Chamber maintains a regular and varied system that is designed to maximum their return-on-investment. This sample was provided as part of the 2018 Chamber of the Year application.

The Chattanooga Area Chamber’s Retention Plan provides a guideline for strategic communication throughout the year. This sample was provided as part of the 2017 Chamber of the Year application.

The Chattanooga Area Chamber's New Member Touch Plan provides a guideline for strategic communication with new members throughout the year. This sample was provided as part of the 2017 Chamber of the Year application.

This plan outlines the Asheville Area Chamber's strategy for improving overall retention.

This plan outlines the Chamber's strategy for member retention. This sample was provided as part of the 2017 Chamber of the Year application.

This plan develops a framework to communicate the value of Chamber membership, connect individuals to Chamber services, fully engage members, and ultimately retain their membership.