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Welcome to ACCE's Samples Library. Your ACCE membership grants you access to full-text working chamber documents, presentations, and forms that have been used by your peers around the world to run their chambers. 

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South Louisiana Branding Initiative - One Acadiana

2018 ACE Award of Excellence

One Acadiana is the leading economic development organization for the nine-parish region known by locals as Acadiana, but following extensive research on external perceptions and awareness of what "Acadiana" means, it became clear to us that we needed to develop a powerful, external brand to market the region and recruit business investments. Brand development was only the beginning, as it's the execution of the brand that gives it momentum. Sharing of the brand has most notably been done through industry one pager materials and a microsite.

Organization: One Acadiana

Digital, Blog, Brand Lessons Learned from the City of Champions Debate - Edmonton Chamber of Commerce

2018 ACE Award of Excellence

In June of 2017, the much debated 'City of Champions' brand had re-emerged as a zeitgeist subject, following an exciting playoff run by the Edmonton Oilers. With the topic riding a renewed wave of interest, the Edmonton Chamber recognized an opportunity to discuss the issue from an angle that had received surprisingly scant attention, specifically: what did a closer examination through the lens of modern branding techniques reveal about the 'Champions' brand?

Organization: Edmonton Chamber of Commerce

Love, Little Rock Video - Little Rock Regional Chamber of Commerce

2018 ACE: Grand Award

Amazon is looking for the perfect city in which to locate its second headquarters. Little Rock, which did not meet Amazon's criteria, took a novel approach to saying, "thanks, but no thanks" to Amazon's RFP while creating a blockbuster economic development guerrilla marketing campaign to attract companies that would be a good fit. This "It's Not You, It's Us" video, featuring nationally acclaimed screenwriter Graham Gordy, dramatized a full-page "Love" letter from Little Rock to Amazon. See also the related website.

Organization: Little Rock Regional Chamber of Commerce

Love, Little Rock Website - Little Rock Regional Chamber of Commerce

2018 ACE: Grand Award

Amazon is looking for the perfect city in which to locate its second headquarters. Little Rock, which did not meet Amazon's criteria, took a novel approach to saying, "thanks, but no thanks" to Amazon's RFP while creating a blockbuster economic development guerrilla marketing campaign to attract companies that would be a good fit. The LoveLittleRock.org website serves as the landing site for both the print and digital media further outlining why Little Rock is a great place to live, work, play and learn. See also the related video.

Organization: Little Rock Regional Chamber of Commerce

Request for Proposal (RFP) for Comprehensive Brand and Marketing Strategy - Frankfort Area Chamber of Commerce

The Frankfort Area Chamber of Commerce is seeking proposals to develop a comprehensive brand and marketing strategy. The branding and marketing initiative should incorporate existing economic development and tourism activities. Two primary objectives for this campaign are: development and implementation of a strong community brand; and presenting the Frankfort area as a desirable location for businesses and individuals.

Organization: Frankfort Area Chamber of Commerce

Little Green Book: It Matters Where You Make It: Synopsis - Toledo Regional Chamber of Commerce

2016 ACE: Award of Excellence

In 2014, the Chamber launched the branding initiative "It Matters Where You Make It.®" A set of tools and messages to promote the Toledo Region. Illustrating the connection to the Toledo Region’s rich manufacturing history, the brand builds upon the premise that making something means something again, and Toledo is a place where companies and individuals can come and "make it." The double meaning is intentional. You can physically make or assemble something in the Toledo Region because of the abundant economic assets, and you can make a life or accomplish goals here because of the inviting culture and lifestyle. In 2015, this message transitioned seamlessly to support regional talent attraction and retention, the number one challenge our members said they were facing.

Organization: Toledo Regional Chamber of Commerce

Little Green Book: It Matters Where You Make It - Toledo Regional Chamber of Commerce

2016 ACE: Award of Excellence

Realizing that millennials are more likely to first select where they want to live and then find a job, positioning the Toledo Region as a preferred place for talent attraction and retention became one of the Chamber’s top priorities in 2015. Through conversations with our major employers, roundtable discussions with recruiters and HR professionals and intells the story of our region through vibrant photography supported by significant regional statistics and engaging text. It is not meant to be a full-fledged resource or relocation guide, but rather convey what it feels like to call the Toledo Region home.

Organization: Toledo Regional Chamber of Commerce

Our individual communities strengthen the Vail Valley brand - Vail Valley Partnership

It's not uncommon to hear someone say that there is no such thing as the Vail Valley. While geographically and technically true, it is undeniable that Vail plays an oversized role in our rural-resort economy. It's also undeniable that we are much more than Vail and that we'd be shortsighted not to leverage the Vail brand to promote our valley as a great place to live, work and play. This article highlights what the individual communities in the valley, including Vail, Red Cliff, Minturn, Eagle-Vail, Avon, Edwards, Eagle, Gypsum, offer to residents and businesses. See also Synopsis #2, "Building a Community Business Brand" - Vail Valley Partnership.

Organization: Vail Valley Partnership

Vail Valley means business - Vail Valley Partnership

The mountains -- and certainly the Vail Valley -- attract a certain type of person. Our local population comes from everywhere, and a few are fortunate to have been raised here. Collectively, we're drawn to the mountains and to the quality of life that exists in the Vail Valley. We know that living in the mountains can be challenging, and we accept that doing business in a seasonal rural resort economy presents even more challenges. This article recognizes the businesses, organizations, and individuals who are succeeding in our community. See also Synopsis #2, "Building a Community Business Brand" - Vail Valley Partnership.

Organization: Vail Valley Partnership

Economic development efforts continue - Vail Valley Partnership

It is vital that we continue to take charge of our long-term economic future by actively building communities that are supportive of diverse local employers, attractive to new ones and encourage entrepreneurship and innovation. See also Synopsis #2, "Building a Community Business Brand" - Vail Valley Partnership.

Organization: Vail Valley Partnership


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