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Economic Development and Talent Attraction Digital Marketing Campaign - Greater Des Moines Partnership

2018 ACE Award of Excellence

The Greater Des Moines Partnership launched a national digital marketing campaign to amplify the region's story, increase the pipeline for economic development projects and attract talented people to live and work in the region. The talent-focused messaging shares the ability to "Live Life Without Compromise" in Greater Des Moines (DSM) while the economic development-focused messaging shares the benefits of growing a business in DSM with company leaders and site selectors.

Date: November 8, 2018
Organization: Greater Des Moines Partnership
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PRO Round Rock - Round Rock Chamber of Commerce

2018 ACE Award of Excellence

Professional Relocation Optimization (PRO) Round Rock has been developed as part of the Chamber's talent development efforts. Designed to help companies and organizations recruit and/or assimilate new staff members, PRO Round Rock offers a number of services that make the relocation process significantly easier, such as customizable employee surveys, personalized micro-websites, tailored presentations, welcome materials, and meet and greet events. PRO Round Rock can assist employers in selling Round Rock as a great place to work, live, and prosper.

Date: November 1, 2018
Organization: Round Rock Chamber of Commerce
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Skilled Trades Image Campaign Webpage - Round Rock Chamber of Commerce

2018 ACE: Grand Award

The Round Rock Chamber's digital skilled trades image campaign was intended to highlight high-quality career opportunities in Round Rock, Texas that align with the area's in-demand jobs. The chamber identified that some of the area's highest in-demands jobs are skilled trades. Given the fact that skilled trades are generally negatively perceived among young persons and the general population, the Chamber set out to begin to change that perception among students, teachers, and parents. See also 2018 Chamber of the Year Synopsis #1, Implementing the Workforce Realization Occurring Cooperatively Strategy.

Date: August 23, 2018
Organization: Round Rock Chamber of Commerce
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Tulsa's Future: Synopsis - Tulsa Regional Chamber of Commerce

2016 ACE: Award of Excellence

In 2005, the Tulsa Regional Chamber launched the Tulsa's Future economic development initiative aimed to build a highly competitive, globally integrated regional economy by mobilizing businesses, municipalities and other entities to focus resources on Tulsa's economic growth and vitality.

Date: March 5, 2017
Organization: Tulsa Regional Chamber of Commerce
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Tulsa's Future III - Tulsa Regional Chamber of Commerce

2016 ACE: Award of Excellence

Tulsa's Future is an ongoing public-private regional economic development plan led by the Tulsa Regional Chamber. Now in its third phase (2016-2020), the plan is designed to leverage diverse strategies to enhance the Tulsa region's standing as a place for business, residents, visitors and students of all ages.

Date: March 5, 2017
Organization: Tulsa Regional Chamber of Commerce
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Little Green Book: It Matters Where You Make It: Synopsis - Toledo Regional Chamber of Commerce

2016 ACE: Award of Excellence

In 2014, the Chamber launched the branding initiative "It Matters Where You Make It.®" A set of tools and messages to promote the Toledo Region. Illustrating the connection to the Toledo Region’s rich manufacturing history, the brand builds upon the premise that making something means something again, and Toledo is a place where companies and individuals can come and "make it." The double meaning is intentional. You can physically make or assemble something in the Toledo Region because of the abundant economic assets, and you can make a life or accomplish goals here because of the inviting culture and lifestyle. In 2015, this message transitioned seamlessly to support regional talent attraction and retention, the number one challenge our members said they were facing.

Date: February 11, 2017
Organization: Toledo Regional Chamber of Commerce
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Little Green Book: It Matters Where You Make It - Toledo Regional Chamber of Commerce

2016 ACE: Award of Excellence

Realizing that millennials are more likely to first select where they want to live and then find a job, positioning the Toledo Region as a preferred place for talent attraction and retention became one of the Chamber’s top priorities in 2015. Through conversations with our major employers, roundtable discussions with recruiters and HR professionals and intells the story of our region through vibrant photography supported by significant regional statistics and engaging text. It is not meant to be a full-fledged resource or relocation guide, but rather convey what it feels like to call the Toledo Region home.

Date: February 11, 2017
Organization: Toledo Regional Chamber of Commerce
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DiscoverLNK Community Guide: Synopsis - Lincoln Chamber of Commerce

2016 ACE: Award of Excellence

DiscoverLNK, a community guide produced by the Chamber, is the physical component of the TalentLNK talent campaign. The piece is also an answer to the countless calls the Chamber receives for a relocation guide to Lincoln, which previously did not exist. Consistent with Lincoln's new brand, DiscoverLNK achieves two strategic objectives: 1) to act as a trophy case for Lincoln’s growing best-city awards that showcase the city's achievements and 2) to sell those achievements to a variety of demographics.

Date: February 10, 2017
Organization: Lincoln Chamber of Commerce
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DiscoverLNK Community Guide - Lincoln Chamber of Commerce

2016 ACE: Award of Excellence

Thinking of calling Lincoln home? Check out our DiscoverLNK Guide that provides an overview of who we are, what we do and highlights why YOU should be here.

Date: February 10, 2017
Organization: Lincoln Chamber of Commerce
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Homegrown Workforce Site Selector Advertising: Synopsis - One Acadiana

2016 ACE: Award of Excellence

One Acadiana worked in close coordination with local economic development professionals and a local marketing firm to create a series of eye-catching print and digital ads targeting site selectors and business development professionals across the country and around the world. The series strives to tell Acadiana's story as a place where a homegrown workforce, unique workspaces, and unmatched quality of life make our region the right place to do business.

Date: October 3, 2016
Organization: One Acadiana
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