2010 ACE: Bronze
San Francisco's business community and voters shared common policy priorities in 2010 - jobs and the economy. Yet, the City and County Board of supervisors continued to focus on other, less critical, issues. In response, the Chamber developed the Paychecks & Pink Slips Scorecard to spotlight the performance of Board Supervisors in growing the economy, creating jobs and increasing government efficency. Supported by an integrated marketing campaign including advertising, public relations, online and social media, the Chamber generated significant awareness of key issues and created a valuable resource for members - and voters - to evaluate local government in the future.