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Position Description: Social Media Intern

Date: November 7, 2011
Organization: Eau Claire Area Chamber of Commerce
City: Eau Claire, WI
Community Peer Group: Emerging Cities
Revenue Category: $900,001-2,000,000

Position Description: Social Media Intern

Job Description
Eau Claire Area Chamber of Commerce
Position:         Social Media Intern
Location:        Office environment, Eau Claire, WI
Status:            Non-Exempt, Unpaid Internship
Reports to:    President but under coordination with Program Director

 Job Summary:          

This position will develop and execute social media strategies that translate into projects to promote Chamber members and the Chamber. This position must develop, execute and manage social media and marketing strategies across multiple brand platforms. This position is responsible for developing and managing the content, process and systems that support the Chamber’s social media strategy. While working closely with Chamber staff.   This position will assist with the building and execution of the Chamber social media content, program, and overall strategy.

 Essential Duties and Responsibilities:

  1. Help develop and implement a social media plan outlining strategies to achieve communications and marketing goals.
    1. Identification of goals
    2. Execution of social media strategies and tactics
    3. Track and measure performance and success metrics
  2. Analyze, research and provide input on the most effective and cost efficient method(s) of executing social media efforts.
  3. Under supervision, serves as point person and/or liaison for the social media program, online communities, and social networks of the Chamber, as well as addressing content responses and promoting new and on-going initiatives and outreach efforts.
  4. Ensure the Chamber’s social media style and strategy policy is followed.
  5. Attend monthly Social Media Taskforce meetings.
  6. Performs other duties as assigned.

 Essential Knowledge and Abilities:

  1.  Ability to think critically from a strategic perspective and also creatively from an integrated marketing perspective.
  2. Ability to collect and organize information for program use.
  3. Ability to establish and maintain effective working relationships.
  4. Ability to use independent judgment, initiative and discretion in performing the duties without direct, immediate supervision.
  5. Basic computer, information technology and social media skills.
  6. Communication Skills:
    • Excellent verbal and presentation skills.
    • Excellent writing and editing skills.
    • Strong interpersonal skills that encourage team cooperation, promote enthusiasm and motivate relationship building.
    • Effective listening and an ability to communicate effectively.

 Qualifications, Training and Experience:

  1. Minimum of two years of post-secondary education with educational emphasis in the areas of marketing, advertising, journalism, communications or other very closely related field of communications. Note: General Education requirements do not qualify.
  2. Six months experience in field of social media (internships may qualify). Focus areas may include:
  • Online community management such as creating and participating in social networks
  • Web writing and design
  • Shooting, editing, and posting of photos and videos
  • Blogs, RSS feeds, media platforms

 Hours:  4 - 8 hours average per week for 12 weeks, each semester.

 Credit:  The chamber will also assist the intern with earning college credit, if required.

 Send Resume to:

 Bob McCoy, President
Eau Claire Area Chamber of Commerce
P.O. Box 1107
Eau Claire, WI  54702-1107
mccoy@eauclairechamber.org

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