2017 Convention Belonging & Gathering Track Pack (8 Sessions)
Captured live from the 2017 ACCE Annual Convention in Nashville. Duration: 6 hours, 27 minutes. Sessions include: For Members, By Members; Recruiting for the Long Run, A Fresh Model for Different Membership Styles; Selling to the Next Generation; Build a Community, Cultivate Membership, Event Reinvention, and 60 Membership Ideas in 60 Minutes.
Pricing is for 1 year of unlimited access for all your chamber staff. Belonging & Gathering Track Pack includes:
60 Membership Ideas in 60 Minutes
Ever popular and always fast-moving, this session features chamber membership and sales professionals taking one minute to share one great idea that works for their chamber. Audio only (no slides). Includes transcript of ideas presented.
A Fresh Model for Different Membership Styles
Presented by: Meg Schneider, IOM, Senior Vice President of Business Resources and Community Development, Greater Des Moines Partnership (Iowa)
Learn how the Greater Des Moines Partnership, the fourth-largest regional chamber in the country, has engaged members of all sizes to build a powerful regional presence. Featuring a dual membership model with 23 local chambers of commerce, the Partnership has more than 6,000 members, and more than 300 investors. Find out how the power of regionalism and working across city boundaries has provided long-term benefit to members, investors, and the community.
Build a Community, Cultivate Membership
Presented by: Maria Nieves, President & CEO, Hudson County Chamber of Commerce (N.Y.); Joy Stephan, Founder 20Chairs
How did a regional chamber, recently returned from the brink of bankruptcy, double its membership in five years? Get the inside story on how the Hudson County Chamber, located in one of the most diverse communities in the nation, reinvigorated and re-branded its communications, events, and programming to become a vibrant center of community and business by redefining networking as relationship building.
Presented by: Shawna Burton, Vice President, Engagement & Organizational Advancement, Greater Louisville Inc. (Ky.)
This presentation by seasoned events professional Shawna Burton of Greater Louisville, Inc. provides strategies, tools, and techniques to help you evaluate your current event calendar and create meaningful, relevant, and profitable events for your chamber.
For Members, By Members
Presented by: Jennifer Chittenden, Executive Director, Des Moines Downtown Chamber (Iowa)
As a small chamber with only one full-time and two part-time staff, 275+ members, and more than 75 events annually, busy is an understatement for the Des Moines Downtown Chamber. But, by engaging over 125 motivated volunteers in creating and leading projects, the chamber has implemented and enhanced their mission-driven programs, improved event attendance, increased sponsorship income, and recruited new members at a thrilling pace. Learn techniques for building an active volunteer base with minimal time and resources, and how you can turn your chamber into one that is truly led by its members.
Recruiting for the Long Run
Presented by: Doug Holman, Partner, Holman Brothers Nonprofit Solutions
Concerned about new member retention? Improvement hinges on recruiting businesses with a higher probability of gaining value from your chamber. Learn how to develop targeted membership profiles that empower your sales reps to recruit ideal business prospects. Discover how the services and programs you already offer can help business prospects solve their problems. Review best practices for delivering on your chamber's benefit commitments. And, gain appreciation for the long-term value of walking away when a prospective member isn’t a good fit.
Selling to the Next Generation
Presented by: Jay Handler, IOM, Co-founder and Director, Membership180
If the chamber industry is going to appeal to the next generation of members, it needs to change its message, the way that message is delivered, and even the way it onboards new members. It's time for a whole new approach to membership sales. Learn to identify obstacles to recruiting younger members and volunteers and develop a strategy to deliver value at all levels of membership.