2017 Convention Communications & Technology and Resource Alignment Track Pack (7 Sessions)

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Captured live from the 2017 ACCE Annual Convention in Nashville. Duration: 8 hours, 18 minutes. Sessions include: Sessions include: Brand Blueprint; Digital Disruption; Tap into Tech; Journey Mapping and Automation: Keys to Robust Member Experiences; Benchmarking for Improvement; 60 Sponsorship Ideas in 60 Minutes; and Creative Sponsorship Packages.


Cost: $49.00
Pricing is for 1 year of unlimited access for all your chamber staff. Belonging & Gathering Track Pack includes:


Brand Blueprint

Presented by:  Tiffany Tauscheck, Chief Communications Officer, Greater Des Moines Partnership; Anita Begnaud, Vice President, Governmental Affairs & Communications, One Acadiana (La.); Sherry Taylor, President/CEO, Mason Deerfield Chamber (Ohio) 

Explore best practices for effectively building, launching, maintaining, enhancing and unifying your organization’s unique brand identity. Hear lessons learned, success stories and tips for managing it all. 


Digital Disruption
Presented by:  Aaron Kroontje, Director of Digital and Technology, Calgary Chamber (Alberta)


Constantly-emerging digital offerings are disrupting the traditional chamber business model – what’s a chamber to do? The Calgary Chamber is investing considerable resources to figure that out. Aaron will unpack the Calgary Chamber’s Digital Horizon Strategy, walk you through the ups and downs so far, and tell you about where he sees all Chambers needing to go, as soon as possible.This session is for those Chamber leaders that recognize, or are open to the idea, that investment in digital is non-negotiable if they want to stay relevant to their members.


Journey Mapping and Automation: Keys to Robust Member Experiences
Presented by:  Heather McNair, Vice President of Engagement Strategy, Higher Logic, LLC


A one-size-fits-all approach to engagement no longer works; members expect a personalized experience. But how can you deliver that with limited resources and staff? Explore innovative ways of improving member engagement and retention through journey mapping and automation. Understand how your CRM, email marketing and community platform can and should be leveraged to provide a more meaningful experience. Hear how organizations have leveraged automation and the results they have achieved.


Tap into Tech
Presented by: Jeff Kline, Founder, Chief Executive Officer, President, Accrisoft Corporation


From apps to website and devices to desktops, smart chambers are tapping into tech to more effectively communicate, to better connect with audiences and to modernize value delivery. Explore the hottest tech tools and the latest website trends in this sponsor-presented session.


60 Sponsorship Ideas in 60 Minutes
Presented by: Carlos Phillips, President & CEO, Greater Greenville Chamber of Commerce (S.C.) (Moderator)

Sponsorship has been one of the fastest growing components of chamber revenue in recent years. With everybody in town getting into the sponsorship act, though, chambers need to be more creative than ever. In this fast-paced session, participants took one minute to share their best ideas, and a panel of judges named the very best. Audio only (no slides). Includes transcript of ideas presented.


Benchmarking for Improvement
Presented by: Cathi Hight, Senior Vice President of Growth Strategy and Investor Relations, Greater Austin Chamber (Texas) (Moderator); Marvin Bond, Senior Vice President, Investor Relations, Greater Irving Chamber (Texas); Ginny Glasner, President & CEO, Highland Park Chamber of Commerce (Ill.); Matt McCormick, President & CEO, Columbia Chamber (Mo.) (Panelists)


In this session facilitated by Cathi Hight, explore how three chambers used a proven process to improve their performance metrics and how they made strategic realignments for future success. Learn how to leverage ACCE’s resources and your chamber peers to realign your chamber’s resources and increase revenue and retention.


Creative Sponsorship Packages
Presented by: Bill Holman, Partner, Holman Brothers Nonprofit Sales Solutions (Moderator); Sarah Cortez, Account Manager, Boise Metro Chamber of Commerce (Idaho); Frank V. Facchiano, Chief Operating Officer and Executive Vice President of Member Relations, Greater Lehigh Valley Chamber of Commerce (Pa.); Lori Mattson, IOM, President & CEO; Tri-City Regional Chamber of Commerce (Wash.) (Panelists)


Creativity in sponsorships can come in many forms—from a clever new promotion idea at the golf tournament to “the vision thing”—the big, Horizon-sized idea that causes people to want to be a part of your dream. Get the scoop on successful sponsorship ideas that have brought significant resources to the chamber.



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