ACCE University Online - Course Catalog
|
Review our curriculum of online programming, presenting selected chamber- specific webinars and eCourses that are available for immediate access - when you want it, where you want it!
Suggest a course or become a presenter.
Contact ACCE at 703-998-0072.
|
|
|
| |
|
|
|
Click to see if your organization has already purchased this product.
Event Reinvention
Presented by: Shawna Burton, Vice President, Engagement & Organizational Advancement, Greater Louisville Inc. (Ky.)
This presentation by seasoned events professional Shawna Burton of Greater Louisville, Inc. provides strategies, tools, and techniques to help you evaluate your current event calendar and create meaningful, relevant, and profitable events for your chamber.
|
|
Click to see if your organization has already purchased this product.
Journey Mapping and Automation: Keys to Robust Member Experiences
Presented by: Heather McNair, Vice President of Engagement Strategy, Higher Logic, LLC
A one-size-fits-all approach to engagement no longer works; members expect a personalized experience. But how can you deliver that with limited resources and staff? Explore innovative ways of improving member engagement and retention through journey mapping and automation. Understand how your CRM, email marketing and community platform can and should be leveraged to provide a more meaningful experience. Hear how organizations have leveraged automation and the results they have achieved.
|
|
Click to see if your organization has already purchased this product.
Measuring Diversity and Inclusion Impact
Presented by: Erika Bernabei, Founder, Equity & Results
This session is designed for diversity and inclusion practitioners to learn and discuss the most effective ways to measure the community impact of their chamber’s programming.
|
|
Click to see if your organization has already purchased this product.
Mission: Chamber of the Future
Presented by: Rebecca Ryan, Founder, NEXT Generation Consulting, Inc.
Futurist and economist Rebecca Ryan propels you forward in time for a fascinating survey of what chambers, businesses, and communities will be in 2037. This interactive session will guide you into seeing 20 years into the future and have you considering these questions: What do chambers need to monitor right now, because of their impact on communities and businesses? Why do chambers exist and how do we modernize them for generations beyond Baby Boomers?
|
|
Click to see if your organization has already purchased this product.
Onward from Pale, Male and Stale
Presented by: Scott Crockatt, Director of Marketing and Communications, Calgary Chamber (Alberta)
Take a close look inside the story of transforming perceptions of a chamber brand; from how we look, to how we talk, to our events and even how we answer the phone. It's a story of brand, communications, advocacy, values, spirit – and gelato. All of which play a key role in being seen by a new, modern, diverse, innovative and creative generation of entrepreneurs as the place to be.
|
|
Click to see if your organization has already purchased this product.
Place Branding and the Battle for Talent
Presented by: Dariel Curran, Senior Vice President, Development Counsellors International (Moderator); Adrienne Cole, President & CEO, Greater Raleigh Chamber of Commerce (N.C.); Caitlin Holland, Vice President of Investor Relations, Shoals Chamber of Commerce (Ala.); and Sybil Topel, Vice President of Marketing and Communications, Chattanooga Chamber of Commerce (Tenn.) (Panelists)
Chambers that are effective in telling a story about what it means to live and work in a community make it more enticing for workers of all ages to be a part of that story. Hear from a panel of chamber executives who have been successful in developing, curating, and marketing their communities’ brands to current and potential members of the workforce. Learn how to identify opportunities for branding, and how to market that brand for talent attraction, talent retention, and overall economic development.
|
|
Click to see if your organization has already purchased this product.
Selling to the Next Generation
Presented by: Jay Handler, IOM, Co-founder and Director, Membership180
If the chamber industry is going to appeal to the next generation of members, it needs to change its message, the way that message is delivered, and even the way it onboards new members. It's time for a whole new approach to membership sales. Learn to identify obstacles to recruiting younger members and volunteers and develop a strategy to deliver value at all levels of membership.
|
|
Click to see if your organization has already purchased this product.
Tap into Tech
Presented by: Jeff Kline, Founder, Chief Executive Officer, President, Accrisoft Corporation
From apps to website and devices to desktops, smart chambers are tapping into tech to more effectively communicate, to better connect with audiences and to modernize value delivery. Explore the hottest tech tools and the latest website trends in this sponsor-presented session.
|
|
Click to see if your organization has already purchased this product.
The Business Case for Corrections Reform
Presented by: Nina Catalano, Senior Associate, Public Safety Performance Project, The Pew Charitable Trusts; Anita Begnaud, Vice President of Governmental Affairs and Communications, One Acadiana (La.); Gary Toebben, President & CEO, Los Angeles Area Chamber of Commerce; and Roy Williams, CCE, President and CEO, Greater Oklahoma City Chamber of Commerce
If workforce development, transportation, or education is on your chamber's agenda, then criminal justice reform should also be on that list. State and local government spending on prisons and jails has increased about three times faster than spending on elementary and secondary education. Learn how chambers of commerce are promoting data-based strategies to control spending, reduce prison populations, and improve public safety.
|
|
Click to see if your organization has already purchased this product.
Captured live from the 2017 ACCE Annual Convention in Nashville. Duration: 6 hours, 27 minutes. Sessions include: For Members, By Members; Recruiting for the Long Run, A Fresh Model for Different Membership Styles; Selling to the Next Generation; Build a Community, Cultivate Membership, Event Reinvention, and 60 Membership Ideas in 60 Minutes.
|
