ACCE Bookstore

The Demand Perspective: Leading From the Outside In

by Anna Caraveli

What kind of choices makes one organization succeed and another fail in our economy? This question drove the research done by author Anna Caraveli and became the organizing principle of this book.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter

In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

The New CEO's Guide: Advice for the First-time, Aspiring, or Current Association Executive

by Beth Brooks

The first days, weeks, even year for a new CEO are critical. There's not really time for on-the-job training. You'll likely walk in the door and confront a host of things--board meeting preparation, forthcoming conference, complex contracts--that have to be dealt with immediately. And, you know what they say about first impressions, right? This initial honeymoon period can set the stage for long-term success or a much earlier departure than what you had in mind.

The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It

by Kelly McGonigal

More than forty-four percent of Americans admit to losing sleep over stress. And while most of us do everything we can to reduce it, Stanford psychologist and bestselling author Kelly McGonigal, Ph.D., delivers a startling message: Stress isn’t bad. In The Upside of Stress, McGonigal highlights new research indicating that stress can, in fact, make us stronger, smarter, and happier—if we learn how to embrace it.

Tweets and Consequences: 60 Social Media Disasters and How You Can Avoid a Career-Ending Mistake

by Michael Schlossberg

Tweets and Consequences analyzes real world examples of elected officials and government employees who committed major errors while using social media, assesses the end result for the politician in question and provides the lessons to be learned. The book is a must read for anyone involved in politics or social media, or who is just looking for a good chuckle.

We Are All Weird: The Rise of Tribes and the End of Normal

by Seth Godin

Finally available in bookstores, Seth Godin’s cult classic on the future of marketing

For generations, marketers, industrialists, and politicians have catered their message to the normal and have tried to tell consumers what they should buy, use and, want. In an industrial, mass-market-driven world, this was efficient and it worked... until now.

What to Do When You're New: How to Be Comfortable, Confident, and Successful in New Situations

by Keith Rollag

Have you ever felt nervous in new situations? Reluctant to introduce yourself? Afraid to ask questions? We all have. But if you let those worries stop you, you may miss out on real opportunity. Whether you're changing jobs, joining a group, or moving to a new city, putting yourself out there enriches life and brings rewards. "What to Do When You're New "combines the author's research with that of leading scientists to explain why we are so uneasy in new situations--and how we can learn to become more confident and successful newcomers. With practice, anyone can get better at being new. This original book opens your eyes to the necessary skills and teaches you how to: - Overcome fears - Make great first impressions - Talk to strangers with ease - Get up to speed quickly - Connect with people wherever you go Blending stories and insights with simple techniques and exercises, this one-of-a-kind guide will get you out of your comfort zone and trying new things in no time.

Why We Work

by Barry Schwartz

An eye-opening, groundbreaking tour of the purpose of work in our lives, showing how work operates in our culture and how you can find your own path to happiness in the workplace.

Why do we work? The question seems so simple. But Professor Barry Schwartz proves that the answer is surprising, complex, and urgent.

Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach

by Martin Reeves, Knut Haanaes, and Janmejaya Sinha

You think you have a winning strategy. But do you?

Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. 

In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch.

Diversity Explosion: How New Racial Demographics are Remaking America

by William H. Frey

At its optimistic best, America has embraced its identity as the world’s melting pot. Today it is on the cusp of becoming a country with no racial majority, and new minorities are poised to exert a profound impact on U.S. society, economy, and politics.