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Race for Relevance: 5 Radical Changes for Associations

by Harrison Coerver and Mary Byers

Race for Relevance provides a no-nonsense look at today's realities and how associations operate and what they need to do to remain relevant in the future. Based on more than 40 years of combined experience working with more than 1,000 organizations, the authors examine 5 key areas where the traditional approach that organizations have taken in the past needs to be altered. (ASAE/Jossey-Bass Series)

Whether you are considering an entirely new direction for your chamber or you just want some guidance in asking the right questions to make sure you stay current, Race for Relevance provides a thought-provoking framework.  In covering governance, staff empowerment, market awareness, program alignment and technology, the book takes on business-as-usual by building a strong and provocative case for change.  From the start, it had me hooked; so much so that we have used it at both a committee and staff leadership team level to shape meaningful (and ongoing) discussions about our chamber’s future.  A must read for any chamber evaluating their business model. 

Recommended by Tom Baldrige, CCE
President, Lancaster Chamber of Commerce & Industry

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Regeneration: a Manifesto for America's Next Leaders

by Rebecca Ryan

If you knew the future, what would you do differently? Economist and generational expert Rebecca Ryan shares her futuristic view in her newest book, ReGENERATION: A Manifesto for America's Next Leaders to answer the question on everyone's mind: what's next? ReGENERATION is based on the premise that America goes through seasons. In winter now, America faces choices about how it will evolve into spring, which Ryan estimates will occur around 2020. According to Ryan, America will go through a process that will change how Americans spend, relate, collaborate, work and live.

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Release Your Inner Nerd: Apps, Tech Tools and Tips to Get Organized, Get Creative and Get Ahead

by Beth Ziesenis

Ever feel like everyone but you knows about apps and tech tools that make life easier?  It's time to release your inner nerd to embrace technology and discover which apps and programs will help you become more productive, creative and awesome. Author Beth Ziesenis, Your Nerdy Best Friend, shares hundreds of her favorite apps, websites and software that will transform you into the office nerd.

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Road to Relevance: 5 Strategies for Competitive Associations

by Harrison Coerver and Mary Byers

Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." Road to Relevance is the follow-up and complementary companion to the bestselling Race for Relevance: 5 Radical Changes for Associations, which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to Relevance to your organization's circumstances. (ASAE/Jossey-Bass Series)

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Sales Shift

by Frank Belzer

Over the past decade there has been a monumental shift taking place in the way that people buy. There have been numerous books written about this change from a business and marketing perspective and finally we have one that addresses sales. The way we sell has been forever transformed by the way people buy. The idea that selling has changed is not new – what is new are the approaches, techniques and overall philosophy described in Sales Shift. Frank Belzer draws on his years helping marketers and sales people work together and shares these skills and insights.

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Steve Jobs

by Walter Isaacson

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson set down the riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched hundreds of thousands of readers.

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Taking People with You: The Only Way to Make Big Things Happen

by David Novak

Yum! Brands CEO David Novak learned long ago that you can’t lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his fifteen years at Yum! Brands, Novak has developed a trademarked program—Taking People with You—that he personally teaches to thousands of managers around the world. He shows them how to make big things happen by getting people on their side. No skill in business is more important. And Yum!’s extraordinary success (at least 13 percent growth for each of the last ten years) proves his point.
 

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The 5 Best Tools to Find Your Dream Career

by Molly Fletcher

In The 5 Best Tools to Find Your Dream Career, Fletcher offers practical, take-charge advice that will empower you to act as your own agent, land your dream job and achieve your best career. The book lays out a step-by-step guide and reveals the five tools you must develop to play in the big leagues of any industry.

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The Impact Triangle: The 3 Essentials to Accelerate Your Nonprofit Enterprise

by Cindi Phallen

The Impact Triangle offers solutions to common challenges for even the most successful enterprises - Planning, Building strong boards, Fundraising, and Staff management.

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The New Geography of Jobs

by Enrico Moretti

We’re used to thinking of the United States in opposing terms: red versus blue, haves versus have-nots. But today there are three Americas. At one extreme are the brain hubs—cities like San Francisco, Boston, and Durham—with workers who are among the most productive, creative, and best paid on the planet. At the other extreme are former manufacturing capitals, which are rapidly losing jobs and residents. The rest of America could go either way. For the past thirty years, the three Americas have been growing apart at an accelerating rate. This divergence is one the most important developments in the history of the United States and is reshaping the very fabric of our society, affecting all aspects of our lives, from health and education to family stability and political engagement. But the winners and losers aren’t necessarily who you’d expect.

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