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Content Rules

by Ann Handley and C.C. Chapman

The book Content Rules by Ann Handley and C.C. Chapman gives practical advice in bite size increments for any chamber to digest when mapping out a strategy in the social media space.  Be sure to look at their publishing schedule template in Chapter 5.

Recommended by Raymond Towle, IOM, CCE
Vice President of the Institute for Organization Management
U.S. Chamber of Commerce 

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Forces for Good: The Six Practices of High-Impact Nonprofits

by Leslie R. Crutchfield and Heather McLeod Grant

An updated edition of a groundbreaking book on best practices for nonprofits

What makes great nonprofits great? In the original book, authors Crutchfield and McLeod Grant employed a rigorous research methodology derived from for-profit books like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact--from Habitat for Humanity to the Heritage Foundation--and distilled six counterintuitive practices that these organizations use to change the world.

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Good to Great in God's Eyes: 10 Practices Great Christians Have in Common

by Chip Ingram

Now available in an updated edition, Good to Great in God's Eyes shows how Christians can honor God with lives of great faith and excellent work. Believers become great in God's eyes by applying the 10 common characteristics of great Christians. Using Scripture, personal stories, and examples from Christians who left a lasting legacy, bestselling author Chip Ingram offers practical steps for becoming great in all areas of life, in spiritual growth, family, relationships, and career. This updated edition features a new foreword by Bob Buford, a new introduction, and helpful discussion questions to facilitate group or individual study.

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Leading Change

by John P. Kotter

Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession—we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever.

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Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

by Rohit Bhargava

How to become a trusted resource for consumers in a society of constant manipulation

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.

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Managing Conflicts of Interest, A Primer for Nonprofit Boards

Managing Conflicts of Interest, A Primer for Nonprofit Boards

by Daniel L. Kurtz and Sarah E. Paul

The nonprofit sector depends on the spirit of volunteerism displayed by board members - personal and professional knowledge, experience, and community engagement. These board members can also face challenges in carrying out their board responsibilities precisely because of the number and breadth of associations and connections they have. Making unbiased, independent decisions on behalf of the organization isn't always easy. So, not only should nonprofit board members and executives be able to recognize potential conflicts of interest, but they must determine when these conflicts present areas of concern and what to do about them. Help promote a culture of disclosure in your nonprofit by exploring the meaning of conflicts of interest and understanding the legal rules relating to them. This book acknowledges the difficulty in identifying problematic conflicts of interest, and gives recommendations for practice. This new edition discusses The most recent state and federal laws governing conflicts of interest Important legal concepts, including private inurement, private benefit, and intermediate sanctions Situations that give rise to conflicts of interest Creation of a conflict-of-interest policy and the need for proper disclosure Establishing a procedure for responding to existing conflicts Organizational code of ethics and maintaining an overall culture of integrity Special considerations for private foundations in dealing with conflicts of interest The key for nonprofit boards is not to try to avoid all possible conflict-of-interest situations, but to identify and follow a process for handling them effectively. How an organization manages conflicts of interest and assures open and honest deliberation affects all aspects of its operations and is critical to making good decisions, avoiding legal problems and public scandals, and remaining focused on the organization's mission. Available through BoardSource with member and non-member pricing.

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Measuring the Networked Nonprofit: Using Data to Change the World

by Beth Kanter

The tools nonprofits need to measure the impact of their social media! Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts.

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Meatball Sundae: Is Your Marketing out of Sync?

by Seth Godin

"Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don't care, as long as it's shiny and new."

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! 

As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands ("meatballs") that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

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New Realities for Funding Economic Development Organizations

New Realities for Funding Economic Development Organizations

by Swati Ghosh, Dana Crater

Funding for economic development organizations (EDOs) is changing in response to various global, national and local shifts. Not only are funding mechanisms impacted, but also EDO structures and their business practices.

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Onward: How Starbucks Fought for Its Life without Losing Its Soul

by Howard Schultz and Joanne Gordon

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company’s comeback. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

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