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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael Gerber

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.

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Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You

by Seth Godin

The book that sparked a marketing revolution.

"This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.

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Hiring the Chief Executive: A Practical Guide to the Search & Selection Process

by Sheila Albert

Written exclusively for the board as a guide to the chief executive selection process, with directives for creating a search committee and deciding the qualifications of the ideal candidate.

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The Nonprofit Mergers Workbook

by David La Piana

Mergers can help you accomplish more mission, more effectively. Discover why a merger is not a last ditch survival move but an important strategic tool for organizations focused on doing their best for their community. This practical guide by David La Piana walks you through the entire merger process from assessing your reasons and readiness, to finding a partner, negotiating the deal, and completing the merger.

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Permission Marketing: Turning Strangers into Friends and Friends into Customers

by Seth Godin

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

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Volunteers - How to Get Them, How to Keep Them

by Helen Little

You rely on volunteers to carry out projects, head up task forces, coordinate events, and eventually become the leaders of your organization. This valuable time-tested resource outlines 12 basic needs of volunteers and how to meet them. Rich with examples and useful tools, this is a quick read that you will refer to again and again. Discover how to recruit the best person for the job, ensure projects are completed on time, keep you best volunteers coming back, and more!

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How to Win Friends & Influence People

by Dale Carnegie

You can go after the job you want—and get it!

You can take the job you have—and improve it!

You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

  • Six ways to make people like you
  • Twelve ways to win people to your way of thinking
  • Nine ways to change people without arousing resentment

And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

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The Character of Leadership: Political Realism and Public Virtue in Nonprofit Organizations

by Michael Jinkins and Deborah Bradshaw Jinkins

Leaders of nonprofit enterprises are often motivated by a completing vision of how the world should be. Too often, however, this prevents them from understanding and skillfully operating in the realm of pragmatic realism. For nonprofit leaders who want to succeed in their efforts to change the world without selling their souls, Jinkins and Jinkins offer a guide to pragmatic and principled politics.

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Why We Do What We Do: Understanding Self-Motivation

by Edward L. Deci and Richard Flaste

If you reward your children for doing their homework, they will usually respond by getting it done. But is this the most effective method of motivation? No, says psychologist Edward L. Deci, who challenges traditional thinking and shows that this method actually works against performance. The best way to motivate people—at school, at work, or at home—is to support their sense of autonomy. Explaining the reasons why a task is important and then allowing as much personal freedom as possible in carrying out the task will stimulate interest and commitment, and is a much more effective approach than the standard system of reward and punishment. We are all inherently interested in the world, argues Deci, so why not nurture that interest in each other? Instead of asking, "How can I motivate people?" we should be asking, "How can I create the conditions within which people will motivate themselves?"

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Enhancing Committee Effectiveness, Guidelines & Policies for Committee Administration

by John F. Schlegel, CAE

One of the most practical reference tools you can give your committee members, this handbook offers a quick how-to reference for carrying out committee responsibilities. The booklet provides checklists and sample job descriptions for both staff liaisons and committee chairs. Learn helpful tips for developing agendas, conducting orientation, writing reports, and presiding over meetings.

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